update pay ui
This commit is contained in:
533
public/htmls/布鲁可IP衍生品.html
Normal file
533
public/htmls/布鲁可IP衍生品.html
Normal file
@@ -0,0 +1,533 @@
|
||||
<!DOCTYPE html>
|
||||
<html lang="zh-CN" data-theme="night">
|
||||
<head>
|
||||
<meta charset="UTF-8">
|
||||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||||
<title>深度研究 | 布鲁可IP衍生品概念</title>
|
||||
<script src="https://cdn.tailwindcss.com"></script>
|
||||
<link href="https://cdn.jsdelivr.net/npm/daisyui@4.10.1/dist/full.min.css" rel="stylesheet" type="text/css" />
|
||||
<script defer src="https://cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.js"></script>
|
||||
<script src="https://cdn.jsdelivr.net/npm/echarts@5.5.0/dist/echarts.min.js"></script>
|
||||
<style>
|
||||
@import url('https://fonts.googleapis.com/css2?family=Noto+Sans+SC:wght@300;400;500;700&display=swap');
|
||||
|
||||
body {
|
||||
font-family: 'Noto Sans SC', sans-serif;
|
||||
background-color: #0c0a18;
|
||||
background-image:
|
||||
radial-gradient(ellipse at 50% 50%, rgba(29, 78, 216, 0.15) 0%, transparent 70%),
|
||||
radial-gradient(ellipse at 70% 20%, rgba(139, 92, 246, 0.15) 0%, transparent 60%),
|
||||
radial-gradient(ellipse at 30% 90%, rgba(132, 204, 22, 0.1) 0%, transparent 50%);
|
||||
background-attachment: fixed;
|
||||
color: #e0e0e0;
|
||||
}
|
||||
|
||||
.glass-card {
|
||||
background: rgba(23, 23, 35, 0.4);
|
||||
backdrop-filter: blur(16px) saturate(180%);
|
||||
-webkit-backdrop-filter: blur(16px) saturate(180%);
|
||||
border: 1px solid rgba(255, 255, 255, 0.1);
|
||||
border-radius: 2rem; /* 极致圆角 */
|
||||
transition: all 0.3s ease;
|
||||
}
|
||||
|
||||
.glass-card:hover {
|
||||
transform: translateY(-5px) scale(1.01);
|
||||
box-shadow: 0 0 30px rgba(139, 92, 246, 0.2);
|
||||
border-color: rgba(255, 255, 255, 0.2);
|
||||
}
|
||||
|
||||
.bento-grid {
|
||||
display: grid;
|
||||
gap: 1.5rem;
|
||||
grid-template-columns: repeat(12, 1fr);
|
||||
}
|
||||
|
||||
.title-glow {
|
||||
text-shadow: 0 0 8px rgba(192, 132, 252, 0.8), 0 0 16px rgba(192, 132, 252, 0.5);
|
||||
}
|
||||
|
||||
.stat-value {
|
||||
color: #c084fc; /* 紫色 */
|
||||
font-weight: 700;
|
||||
}
|
||||
|
||||
.stat-desc {
|
||||
color: #4ade80; /* 绿色 */
|
||||
}
|
||||
|
||||
.alert-glass {
|
||||
background: rgba(45, 20, 77, 0.5);
|
||||
backdrop-filter: blur(10px);
|
||||
border: 1px solid rgba(192, 132, 252, 0.3);
|
||||
color: #e9d5ff;
|
||||
}
|
||||
|
||||
.table-glass thead th {
|
||||
background: rgba(255, 255, 255, 0.1);
|
||||
border-bottom: 1px solid rgba(255, 255, 255, 0.2);
|
||||
}
|
||||
|
||||
.table-glass tbody tr {
|
||||
border-bottom: 1px solid rgba(255, 255, 255, 0.1);
|
||||
}
|
||||
|
||||
.table-glass tbody tr:hover {
|
||||
background: rgba(255, 255, 255, 0.05);
|
||||
}
|
||||
</style>
|
||||
</head>
|
||||
<body class="min-h-screen">
|
||||
|
||||
<div class="p-4 md:p-8 max-w-7xl mx-auto">
|
||||
|
||||
<!-- Header -->
|
||||
<header class="text-center py-8">
|
||||
<h1 class="text-4xl md:text-6xl font-bold title-glow bg-gradient-to-r from-purple-400 via-pink-400 to-blue-400 text-transparent bg-clip-text">
|
||||
布鲁可IP衍生品
|
||||
</h1>
|
||||
<p class="text-lg text-slate-400 mt-4">深度概念解析报告</p>
|
||||
<p class="text-sm text-slate-500 mt-2">
|
||||
北京价值前沿科技有限公司 AI投研agent：“价小前投研” 进行投研呈现，本报告为AI合成数据，投资需谨慎。
|
||||
</p>
|
||||
</header>
|
||||
|
||||
<!-- Bento Grid Section -->
|
||||
<section class="my-12">
|
||||
<div class="bento-grid">
|
||||
<div class="col-span-12 md:col-span-7 glass-card p-6 flex flex-col justify-center">
|
||||
<h2 class="text-2xl font-bold text-purple-300 mb-2">概念事件：从玩具制造商到IP商业化平台</h2>
|
||||
<p class="text-slate-300">
|
||||
布鲁可(0325.HK)成功从传统积木制造商转型为以“拼搭角色类玩具”为核心、高效进行全球IP商业化变现的平台型企业。其“三全生态”（全价位+全人群+全球化）战略，辅以爆款IP的成功运营和业绩的爆发式增长，引发市场高度关注。
|
||||
</p>
|
||||
</div>
|
||||
|
||||
<div class="col-span-12 md:col-span-5 glass-card p-6">
|
||||
<div class="stat">
|
||||
<div class="stat-title text-slate-400">核心业务收入 (2024财年)</div>
|
||||
<div class="stat-value text-4xl">22亿元</div>
|
||||
<div class="stat-desc text-xl">同比增长 186%</div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="col-span-12 md:col-span-4 glass-card p-6">
|
||||
<div class="stat">
|
||||
<div class="stat-title text-slate-400">核心IP商业化验证</div>
|
||||
<div class="stat-value text-3xl">3年 0→10亿</div>
|
||||
<div class="stat-desc">奥特曼IP收入突破</div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="col-span-12 md:col-span-4 glass-card p-6">
|
||||
<div class="stat">
|
||||
<div class="stat-title text-slate-400">IP储备与矩阵</div>
|
||||
<div class="stat-value text-3xl">50+</div>
|
||||
<div class="stat-desc">自有及授权IP</div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="col-span-12 md:col-span-4 glass-card p-6">
|
||||
<div class="stat">
|
||||
<div class="stat-title text-slate-400">技术壁垒</div>
|
||||
<div class="stat-value text-3xl">5000+</div>
|
||||
<div class="stat-desc">项“骨肉皮”系统专利</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- Core Insight -->
|
||||
<section class="my-12 space-y-8" x-data="{ activeAccordion: 'logic' }">
|
||||
<h2 class="text-3xl font-bold text-center title-glow mb-8">核心逻辑与市场洞察</h2>
|
||||
|
||||
<!-- Core Viewpoint -->
|
||||
<div class="glass-card p-8">
|
||||
<h3 class="text-2xl font-bold text-purple-300 mb-4">核心观点摘要</h3>
|
||||
<p class="text-lg text-slate-300">
|
||||
布鲁可IP衍生品概念的核心，是其凭借独特的“骨肉皮”专利技术体系，构建了一个高效、高性价比的全球IP商业化引擎。当前，公司正处于从依赖单一爆款IP（奥特曼）向多元化IP矩阵、全人群覆盖和全球化市场拓展的关键转型期，其未来潜力取决于能否成功复制“奥特曼”的成功模式于新的IP和目标客群，从而真正建立起平台型护城河。
|
||||
</p>
|
||||
</div>
|
||||
|
||||
<!-- Charts Section -->
|
||||
<div class="grid grid-cols-1 md:grid-cols-2 gap-8">
|
||||
<div class="glass-card p-6">
|
||||
<h3 class="text-xl font-bold text-purple-300 mb-4 text-center">IP收入结构优化趋势 (2024)</h3>
|
||||
<div id="ip-revenue-chart" class="w-full h-80"></div>
|
||||
</div>
|
||||
<div class="glass-card p-6">
|
||||
<h3 class="text-xl font-bold text-purple-300 mb-4 text-center">核心业务收入爆发式增长</h3>
|
||||
<div id="revenue-growth-chart" class="w-full h-80"></div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<!-- Detailed Logic -->
|
||||
<div class="collapse collapse-plus glass-card" :class="{'collapse-open': activeAccordion === 'logic', 'collapse-close': activeAccordion !== 'logic'}">
|
||||
<div class="collapse-title text-xl font-bold text-purple-300" @click="activeAccordion = activeAccordion === 'logic' ? null : 'logic'">
|
||||
核心驱动力与市场认知
|
||||
</div>
|
||||
<div class="collapse-content px-6 pb-6">
|
||||
<div class="space-y-4 text-slate-300">
|
||||
<p>支撑该概念的根本逻辑并非简单地“获得热门IP授权”，而是“<strong class="text-green-400">IP授权 x 高效产品化能力 x 全价格带渗透</strong>”的三位一体驱动模式。</p>
|
||||
<ul class="list-disc list-inside space-y-2">
|
||||
<li><strong class="text-purple-300">技术产品力：</strong>“骨肉皮系统”是其核心技术壁垒，拥有5000余项专利，将产品开发周期缩短至6-7个月（行业平均10-12个月），是其“便宜、精美、正版”产品的基石。</li>
|
||||
<li><strong class="text-purple-300">商业模式创新：</strong>开创“全价位带”打法，产品线覆盖从9.9元的引流盲盒到200元以上的收藏级产品，形成完整的用户生命周期价值模型。</li>
|
||||
<li><strong class="text-purple-300">平台化潜力：</strong>随着合作IP数量增加（储备超50个），布鲁可正从“玩具制造商”演变为“IP商业化平台”，为IP版权方提供成熟、高效的变现解决方案。</li>
|
||||
</ul>
|
||||
<div class="alert alert-glass mt-4">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" class="stroke-current shrink-0 w-6 h-6 text-purple-300"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M13 16h-1v-4h-1m1-4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg>
|
||||
<div>
|
||||
<h3 class="font-bold">预期差分析</h3>
|
||||
<ul class="list-decimal list-inside text-sm">
|
||||
<li><strong>“去奥特曼化”的紧迫性：</strong>市场仍普遍认为其成功归功于奥特曼，但公司内部正快速降低依赖（收入占比从>60%降至48%），新IP接力速度超出市场认知。</li>
|
||||
<li><strong>IP数量的“大” vs 高价值IP的“精”：</strong>宣传超50个IP，但路演揭示核心高价值IP约20个，且大部分2025年到期，运营压力巨大。</li>
|
||||
<li><strong>增长的确定性 vs 新IP拓展的风险：</strong>市场普遍预期成功可复制，但路演明确指出“新IP销量若未达亿级规模，前期固定成本将侵蚀利润”，每次尝试都是高风险赌注。</li>
|
||||
</ul>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<!-- Catalysts & Path -->
|
||||
<div class="collapse collapse-plus glass-card" :class="{'collapse-open': activeAccordion === 'catalysts', 'collapse-close': activeAccordion !== 'catalysts'}">
|
||||
<div class="collapse-title text-xl font-bold text-purple-300" @click="activeAccordion = activeAccordion === 'catalysts' ? null : 'catalysts'">
|
||||
关键催化剂与未来发展路径
|
||||
</div>
|
||||
<div class="collapse-content px-6 pb-6 text-slate-300">
|
||||
<h4 class="font-bold text-lg mb-2 text-green-400">近期催化剂 (未来3-6个月)</h4>
|
||||
<ul class="list-decimal list-inside space-y-1 mb-4">
|
||||
<li><strong>女性向产品线上市表现：</strong>“叶罗丽”+“三 лига鸥”上市销售数据将是“全人群”战略的关键试金石。</li>
|
||||
<li><strong>重磅新IP发布：</strong>《王者荣耀》、《哈利波特》等顶级IP产品的市场反馈将直接影响增长预期。</li>
|
||||
<li><strong>影视联动效应：</strong>《哪吒2》上映能否带动自有IP《英雄无限》销售。</li>
|
||||
<li><strong>海外市场进展：</strong>与沃尔玛合作的北美市场销售数据将验证“全球化”战略成效。</li>
|
||||
</ul>
|
||||
|
||||
<h4 class="font-bold text-lg mb-2 text-green-400">长期发展路径</h4>
|
||||
<ul class="timeline timeline-compact timeline-vertical">
|
||||
<li>
|
||||
<div class="timeline-start timeline-box glass-card !bg-opacity-70"><strong>初期 (当前)</strong><br>依赖授权IP，复制“奥特曼”模式，夯实基本盘。</div>
|
||||
<div class="timeline-middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" class="w-5 h-5 text-purple-400"><path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.857-9.809a.75.75 0 00-1.214-.882l-3.483 4.79-1.88-1.88a.75.75 0 10-1.06 1.061l2.5 2.5a.75.75 0 001.137-.089l4-5.5z" clip-rule="evenodd" /></svg></div>
|
||||
<hr class="bg-purple-400"/>
|
||||
</li>
|
||||
<li>
|
||||
<hr class="bg-purple-400"/>
|
||||
<div class="timeline-middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" class="w-5 h-5 text-purple-400"><path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.857-9.809a.75.75 0 00-1.214-.882l-3.483 4.79-1.88-1.88a.75.75 0 10-1.06 1.061l2.5 2.5a.75.75 0 001.137-.089l4-5.5z" clip-rule="evenodd" /></svg></div>
|
||||
<div class="timeline-end timeline-box glass-card !bg-opacity-70"><strong>中期 (1-3年)</strong><br>突破“全人群”和“全球化”，女性向/成人向产品成新增长曲线，海外收入占比显著提升。</div>
|
||||
<hr class="bg-purple-400"/>
|
||||
</li>
|
||||
<li>
|
||||
<hr class="bg-purple-400"/>
|
||||
<div class="timeline-middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" class="w-5 h-5 text-purple-400"><path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.857-9.809a.75.75 0 00-1.214-.882l-3.483 4.79-1.88-1.88a.75.75 0 10-1.06 1.061l2.5 2.5a.75.75 0 001.137-.089l4-5.5z" clip-rule="evenodd" /></svg></div>
|
||||
<div class="timeline-start timeline-box glass-card !bg-opacity-70"><strong>成熟期 (3-5年)</strong><br>自有IP《英雄无限》成核心收入来源，平台效应凸显，成为全球IP版权方首选合作渠道之一。</div>
|
||||
</li>
|
||||
</ul>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<!-- Risks & Challenges -->
|
||||
<div class="collapse collapse-plus glass-card" :class="{'collapse-open': activeAccordion === 'risks', 'collapse-close': activeAccordion !== 'risks'}">
|
||||
<div class="collapse-title text-xl font-bold text-purple-300" @click="activeAccordion = activeAccordion === 'risks' ? null : 'risks'">
|
||||
潜在风险与挑战
|
||||
</div>
|
||||
<div class="collapse-content px-6 pb-6 space-y-3">
|
||||
<div class="alert alert-glass !bg-red-900/30 !border-red-500/50">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" class="stroke-current shrink-0 h-6 w-6 text-red-400" fill="none" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 9v2m0 4h.01m-6.938 4h13.856c1.54 0 2.502-1.667 1.732-3L13.732 4c-.77-1.333-2.694-1.333-3.464 0L3.34 16c-.77 1.333.192 3 1.732 3z" /></svg>
|
||||
<div>
|
||||
<h3 class="font-bold">核心风险：IP授权续约</h3>
|
||||
<div class="text-xs">大部分高价值IP于2025年到期。核心IP（如奥特曼）的续约成本可能大幅上升或面临竞争，将直接动摇公司根基。</div>
|
||||
</div>
|
||||
</div>
|
||||
<div class="alert alert-glass !bg-orange-900/30 !border-orange-500/50">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" class="stroke-current shrink-0 h-6 w-6 text-orange-400" fill="none" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 14l2-2m0 0l2-2m-2 2l-2-2m2 2l2 2m7-2a9 9 0 11-18 0 9 9 0 0118 0z" /></svg>
|
||||
<div>
|
||||
<h3 class="font-bold">商业化风险：新客群开拓失败</h3>
|
||||
<div class="text-xs">历史上80%-90%收入来自6-14岁男孩。向女性和成人市场的拓展若不及预期，高增长将难以为继。</div>
|
||||
</div>
|
||||
</div>
|
||||
<div class="alert alert-glass !bg-yellow-900/30 !border-yellow-500/50">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" class="stroke-current shrink-0 h-6 w-6 text-yellow-400" fill="none" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 8h6m-5 4h4m5 6H5a2 2 0 01-2-2V6a2 2 0 012-2h14a2 2 0 012 2v8a2 2 0 01-2 2z" /></svg>
|
||||
<div>
|
||||
<h3 class="font-bold">证伪点：毛利率与新IP投入产出比</h3>
|
||||
<div class="text-xs">IP授权费占成本19%，若未来新IP增多导致整体毛利率显著下滑或多个新IP营收不及预期，则“平台化”的乐观逻辑将被证伪。</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- Data Repository -->
|
||||
<section class="my-12" x-data="{ tab: 'news' }">
|
||||
<h2 class="text-3xl font-bold text-center title-glow mb-8">深度资料库 (新闻/路演/研报)</h2>
|
||||
<div class="glass-card p-6">
|
||||
<div role="tablist" class="tabs tabs-boxed bg-black/20">
|
||||
<a role="tab" class="tab" :class="{'tab-active': tab === 'news'}" @click.prevent="tab = 'news'">新闻数据</a>
|
||||
<a role="tab" class="tab" :class="{'tab-active': tab === 'roadshow'}" @click.prevent="tab = 'roadshow'">路演纪要</a>
|
||||
<a role="tab" class="tab" :class="{'tab-active': tab === 'report'}" @click.prevent="tab = 'report'">研究报告</a>
|
||||
</div>
|
||||
|
||||
<div class="py-4 space-y-4 text-slate-300">
|
||||
<!-- News Content -->
|
||||
<div x-show="tab === 'news'" x-collapse>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" checked="checked" />
|
||||
<div class="collapse-title text-lg font-medium">一、整体IP战略与生态系统</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<ul class="list-disc list-inside space-y-1">
|
||||
<li><strong>战略定位：</strong>重新定义IP玩具市场，平台化发展已显雏形。</li>
|
||||
<li><strong>核心战略“三全生态”：</strong>全价位+全人群+全球化。</li>
|
||||
<li><strong>增长驱动力：</strong>IP扩充、产品扩充（覆盖更多人群）、渠道扩充（下沉、出海）。</li>
|
||||
<li><strong>IP等级划分：</strong>S级（如变形金刚、宝可梦）和A级（如EVA）。</li>
|
||||
</ul>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">二、IP矩阵与产品组合</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>概览：</strong>拥有2个自有IP及超过30-50个知名IP授权。核心竞争力为“便宜、精美、正版”。</p>
|
||||
<p><strong>自有IP：</strong>《百变布鲁可》和《英雄无限》。英雄无限持续高增，24H1收入1.7亿，占总收入16%。</p>
|
||||
<p><strong>核心授权IP：</strong></p>
|
||||
<ul class="list-disc list-inside space-y-1 ml-4">
|
||||
<li><strong>奥特曼：</strong>核心IP，24H1占收入57.4%，已合作9.9-200+全价格带。</li>
|
||||
<li><strong>变形金刚：</strong>9.9元星辰版市场火爆，两年实现从1-5亿。</li>
|
||||
<li><strong>初音未来/EVA：</strong>定位可动手办，对标万代但价格仅不到一半，渠道反馈销量碾压竞品。</li>
|
||||
<li><strong>宝可梦：</strong>25年有4弹产品陆续上，计划出海。</li>
|
||||
</ul>
|
||||
<p><strong>新IP储备：</strong>2025年计划推出小黄人、王者荣耀、侏罗纪世界、星球大战、DC、哈利波特、柯南等。</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">三、用户群体与全球化布局</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>全人群策略：</strong>从中小学生向成年人拓展，从男性向女性拓展。专门成立女性向工作室，储备IP包括三丽鸥、叶罗丽、哈利波特等。</p>
|
||||
<p><strong>全球化布局：</strong>24年出海以奥特曼、变形金刚为主。已储备大量IP海外授权（侏罗纪世界、咒术回战等）。宝可梦授权范围已扩展至东南亚10国。</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
<!-- Roadshow Content -->
|
||||
<div x-show="tab === 'roadshow'" x-collapse>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">一、IP矩阵与收入贡献</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>核心IP构成：</strong>2024年收入80-90%来自奥特曼、变形金刚、英雄无限、假面骑士四大IP。</p>
|
||||
<ul class="list-disc list-inside space-y-1">
|
||||
<li><strong>奥特曼：</strong>24年收入10.11亿元，但占比从超60%降至48%。</li>
|
||||
<li><strong>变形金刚：</strong>24年收入4.54亿元，贡献约20%。</li>
|
||||
<li><strong>自有IP英雄无限：</strong>24H1收入1.7亿元，同比增长800%。</li>
|
||||
</ul>
|
||||
<p><strong>新增IP方向：</strong>重点拓展成人向（EVA、圣斗士）及女性向（库洛米、叶罗丽、王者荣耀联名）。</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">二、产品策略与技术壁垒</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>产品定位：</strong>“拼搭决策类玩具”，融合乐高拼搭乐趣、IP还原度及手办灵活性。</p>
|
||||
<p><strong>技术壁垒：</strong>自主专利“骨肉皮系统/技术”，实现快速新品开发（6-7个月）并降低成本。</p>
|
||||
<p><strong>价格带：</strong>全价位覆盖，从9.9元引流盲盒到399元高端产品，9.9元产品成功打开三四线市场。</p>
|
||||
<p><strong>SKU管理：</strong>2025年计划新增SKU超250个，实现“每周上新”。</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">三、财务表现与风险</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>收入增长：</strong>平台角色类积木2024财年收入22亿元，同比增长186%。</p>
|
||||
<p><strong>利润率：</strong>2024财年毛利率提升至53%，经调整净利率26.1%。</p>
|
||||
<p><strong>市场份额：</strong>中国市场30%（第一），全球市场6%（第三）。</p>
|
||||
<p><strong>风险提示：</strong>IP授权到期风险（20个高价值IP大多2025年到期），新IP拓展不及预期风险（是当前最大潜在风险）。</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
<!-- Report Content -->
|
||||
<div x-show="tab === 'report'" x-collapse>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">一、核心定位与战略</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>定位：</strong>中国拼搭角色类玩具的领导者，核心业务是打造高性价比的IP衍生玩具。</p>
|
||||
<p><strong>核心能力：</strong>规模化、高效地实现IP商业化，成为知名IP版权方的优选合作伙伴。</p>
|
||||
<p><strong>未来战略：</strong>持续推进IP矩阵建设，加强IP自研，积极推进全球化。</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">二、IP矩阵与产品开发</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>自有IP：</strong>《百变布鲁可》和《英雄无限》。《英雄无限》毛利率高达62%，超过其他IP，受益于《哪吒2》等热点联动潜力。</p>
|
||||
<p><strong>授权IP：</strong>与约50-70个知名IP合作，包括日系（奥特曼、宝可梦）、美系（变形金刚、漫威）、国创（王者荣耀）等。</p>
|
||||
<p><strong>研发与生产：</strong>平均上新周期6-7个月（低于行业10-12个月），拥有500+专利布局，构建产品壁垒。</p>
|
||||
</div>
|
||||
</div>
|
||||
<div class="collapse collapse-arrow bg-base-200/50">
|
||||
<input type="radio" name="data-accordion" />
|
||||
<div class="collapse-title text-lg font-medium">三、营销与市场机遇</div>
|
||||
<div class="collapse-content text-sm">
|
||||
<p><strong>BFC (Bullock Fans Creation) 体系：</strong>已形成线上创作赛、线下速拼赛、全球作品展三大核心板块，增强用户粘性，BFC作品数量从300件增长到3万多件。</p>
|
||||
<p><strong>市场前景：</strong>全球及中国拼搭角色类玩具市场是增速最快的细分市场，预计2023-2028年中国市场CAGR达41.3%。</p>
|
||||
<p><strong>风险提示：</strong>IP受欢迎程度降低风险、IP授权到期解约风险。</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- Stock Table -->
|
||||
<section class="my-12">
|
||||
<h2 class="text-3xl font-bold text-center title-glow mb-8">产业链核心标的</h2>
|
||||
<div class="overflow-x-auto glass-card p-4">
|
||||
<table class="table table-glass w-full">
|
||||
<thead>
|
||||
<tr>
|
||||
<th class="text-purple-300">产业链环节</th>
|
||||
<th class="text-purple-300">公司名称</th>
|
||||
<th class="text-purple-300">代码</th>
|
||||
<th class="text-purple-300">关联原因</th>
|
||||
<th class="text-purple-300">标签</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
<!-- 上游 -->
|
||||
<tr><td colspan="5" class="font-bold text-lg text-green-400 bg-black/20">上游 (IP版权方/代理商)</td></tr>
|
||||
<tr><td>IP版权方</td><td>完美世界</td><td><a href="https://valuefrontier.cn/company?scode=002624" target="_blank" class="link link-hover">002624</a></td><td>在上游产业链中作为IP版权方</td><td><div class="badge badge-info badge-outline">IP版权方</div></td></tr>
|
||||
<tr><td>IP版权方</td><td>网易</td><td><a href="https://valuefrontier.cn/company?scode=9999.HK" target="_blank" class="link link-hover">9999.HK</a></td><td>在上游产业链中作为IP版权方</td><td><div class="badge badge-info badge-outline">IP版权方</div></td></tr>
|
||||
<tr><td>IP版权方</td><td>腾讯</td><td><a href="https://valuefrontier.cn/company?scode=0700.HK" target="_blank" class="link link-hover">0700.HK</a></td><td>在上游产业链中作为IP版权方</td><td><div class="badge badge-info badge-outline">IP版权方</div></td></tr>
|
||||
<tr><td>IP代理商</td><td>羚邦集团</td><td><a href="https://valuefrontier.cn/company?scode=2230.HK" target="_blank" class="link link-hover">2230.HK</a></td><td>在上游产业链中作为IP授权代理商</td><td><div class="badge badge-accent badge-outline">IP代理商</div></td></tr>
|
||||
<!-- 中游 -->
|
||||
<tr><td colspan="5" class="font-bold text-lg text-blue-400 bg-black/20">中游 (产品设计与制造商)</td></tr>
|
||||
<tr><td>产品方</td><td>布鲁可</td><td><a href="https://valuefrontier.cn/company?scode=0325.HK" target="_blank" class="link link-hover">0325.HK</a></td><td>概念核心公司，主要产品为拼搭玩具（积木）</td><td><div class="badge badge-primary">核心标的</div><div class="badge badge-secondary badge-outline">拼搭玩具</div></td></tr>
|
||||
<tr><td>产品方</td><td>晨光股份</td><td><a href="https://valuefrontier.cn/company?scode=603899" target="_blank" class="link link-hover">603899</a></td><td>产品涉及谷子（奇只好玩）和盲盒公仔（九木杂物社）</td><td><div class="badge badge-secondary badge-outline">谷子</div><div class="badge badge-secondary badge-outline">盲盒公仔</div></td></tr>
|
||||
<tr><td>产品方</td><td>实丰文化</td><td><a href="https://valuefrontier.cn/company?scode=002862" target="_blank" class="link link-hover">002862</a></td><td>产品涉及电子玩具，是宝可梦IP的被授权方</td><td><div class="badge badge-secondary badge-outline">电子玩具</div></td></tr>
|
||||
<!-- 下游 -->
|
||||
<tr><td colspan="5" class="font-bold text-lg text-yellow-400 bg-black/20">下游 (销售渠道)</td></tr>
|
||||
<tr><td>渠道方</td><td>永辉超市</td><td><a href="https://valuefrontier.cn/company?scode=601933" target="_blank" class="link link-hover">601933</a></td><td>在下游产业链中作为销售渠道</td><td><div class="badge badge-warning badge-outline">渠道</div></td></tr>
|
||||
<tr><td>渠道方</td><td>爱婴室</td><td><a href="https://valuefrontier.cn/company?scode=603214" target="_blank" class="link link-hover">603214</a></td><td>在下游产业链中作为销售渠道</td><td><div class="badge badge-warning badge-outline">渠道</div></td></tr>
|
||||
<!-- 全产业链 -->
|
||||
<tr><td colspan="5" class="font-bold text-lg text-purple-400 bg-black/20">全产业链布局</td></tr>
|
||||
<tr><td>全产业链</td><td>泡泡玛特</td><td><a href="https://valuefrontier.cn/company?scode=9992.HK" target="_blank" class="link link-hover">9992.HK</a></td><td>全产业链布局，产品覆盖谷子、手办、盲盒等多个品类</td><td><div class="badge badge-primary">全产业链</div><div class="badge badge-secondary badge-outline">盲盒</div></td></tr>
|
||||
<tr><td>全产业链</td><td>奥飞娱乐</td><td><a href="https://valuefrontier.cn/company?scode=002292" target="_blank" class="link link-hover">002292</a></td><td>全产业链布局，产品涉及拼搭玩具和电子玩具</td><td><div class="badge badge-primary">全产业链</div><div class="badge badge-secondary badge-outline">拼搭玩具</div></td></tr>
|
||||
<tr><td>全产业链</td><td>名创优品</td><td><a href="https://valuefrontier.cn/company?scode=9896.HK" target="_blank" class="link link-hover">9896.HK</a></td><td>全产业链布局，是多个IP被授权方，渠道驱动</td><td><div class="badge badge-primary">全产业链</div><div class="badge badge-warning badge-outline">渠道驱动</div></td></tr>
|
||||
</tbody>
|
||||
</table>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
</div>
|
||||
|
||||
<script>
|
||||
document.addEventListener('DOMContentLoaded', function () {
|
||||
// IP Revenue Chart
|
||||
const ipRevenueChart = echarts.init(document.getElementById('ip-revenue-chart'));
|
||||
const ipRevenueOption = {
|
||||
tooltip: {
|
||||
trigger: 'item',
|
||||
formatter: '{a} <br/>{b}: {c}%'
|
||||
},
|
||||
legend: {
|
||||
top: 'bottom',
|
||||
left: 'center',
|
||||
textStyle: { color: '#e0e0e0' }
|
||||
},
|
||||
series: [
|
||||
{
|
||||
name: 'IP收入占比',
|
||||
type: 'pie',
|
||||
radius: ['40%', '70%'],
|
||||
avoidLabelOverlap: false,
|
||||
itemStyle: {
|
||||
borderRadius: 10,
|
||||
borderColor: '#0c0a18',
|
||||
borderWidth: 2
|
||||
},
|
||||
label: {
|
||||
show: false,
|
||||
position: 'center'
|
||||
},
|
||||
emphasis: {
|
||||
label: {
|
||||
show: true,
|
||||
fontSize: 20,
|
||||
fontWeight: 'bold'
|
||||
}
|
||||
},
|
||||
labelLine: {
|
||||
show: false
|
||||
},
|
||||
data: [
|
||||
{ value: 48, name: '奥特曼' },
|
||||
{ value: 20, name: '变形金刚' },
|
||||
{ value: 16, name: '英雄无限' },
|
||||
{ value: 7.6, name: '假面骑士' },
|
||||
{ value: 8.4, name: '其他' }
|
||||
],
|
||||
color: ['#8b5cf6', '#3b82f6', '#10b981', '#f97316', '#ef4444']
|
||||
}
|
||||
],
|
||||
backgroundColor: 'transparent'
|
||||
};
|
||||
ipRevenueChart.setOption(ipRevenueOption);
|
||||
|
||||
// Revenue Growth Chart
|
||||
const revenueGrowthChart = echarts.init(document.getElementById('revenue-growth-chart'));
|
||||
const revenueGrowthOption = {
|
||||
tooltip: {
|
||||
trigger: 'axis',
|
||||
axisPointer: { type: 'shadow' }
|
||||
},
|
||||
grid: {
|
||||
left: '3%', right: '4%', bottom: '3%', containLabel: true
|
||||
},
|
||||
xAxis: {
|
||||
type: 'category',
|
||||
data: ['2023 (估算)', '2024'],
|
||||
axisLine: { lineStyle: { color: 'rgba(255,255,255,0.3)' } },
|
||||
axisLabel: { color: '#e0e0e0' }
|
||||
},
|
||||
yAxis: {
|
||||
type: 'value',
|
||||
name: '亿元',
|
||||
axisLine: { lineStyle: { color: 'rgba(255,255,255,0.3)' } },
|
||||
axisLabel: { color: '#e0e0e0' },
|
||||
splitLine: { lineStyle: { color: 'rgba(255,255,255,0.1)' } }
|
||||
},
|
||||
series: [
|
||||
{
|
||||
name: '核心业务收入',
|
||||
type: 'bar',
|
||||
barWidth: '60%',
|
||||
data: [
|
||||
{ value: 7.69, itemStyle: { color: '#3b82f6' } },
|
||||
{
|
||||
value: 22,
|
||||
itemStyle: {
|
||||
color: new echarts.graphic.LinearGradient(0, 0, 0, 1, [
|
||||
{ offset: 0, color: '#c084fc' },
|
||||
{ offset: 1, color: '#8b5cf6' }
|
||||
])
|
||||
}
|
||||
}
|
||||
],
|
||||
label: {
|
||||
show: true,
|
||||
position: 'top',
|
||||
formatter: '{c} 亿',
|
||||
color: '#e0e0e0'
|
||||
}
|
||||
}
|
||||
],
|
||||
backgroundColor: 'transparent'
|
||||
};
|
||||
revenueGrowthChart.setOption(revenueGrowthOption);
|
||||
|
||||
window.addEventListener('resize', () => {
|
||||
ipRevenueChart.resize();
|
||||
revenueGrowthChart.resize();
|
||||
});
|
||||
});
|
||||
</script>
|
||||
|
||||
</body>
|
||||
</html>
|
||||
Reference in New Issue
Block a user