524 lines
35 KiB
HTML
524 lines
35 KiB
HTML
<!DOCTYPE html>
|
||
<html lang="zh-CN" data-theme="night">
|
||
<head>
|
||
<meta charset="UTF-8">
|
||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||
<title>深度研报:游戏出海</title>
|
||
<script src="https://cdn.tailwindcss.com"></script>
|
||
<link href="https://cdn.jsdelivr.net/npm/daisyui@4.12.2/dist/full.min.css" rel="stylesheet" type="text/css" />
|
||
<script defer src="https://cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.js"></script>
|
||
<script src="https://cdn.jsdelivr.net/npm/echarts@5.5.0/dist/echarts.min.js"></script>
|
||
<style>
|
||
@import url('https://fonts.googleapis.com/css2?family=Orbitron:wght@400;700&family=Noto+Sans+SC:wght@300;400;500;700&display=swap');
|
||
|
||
body {
|
||
font-family: 'Noto Sans SC', sans-serif;
|
||
background-color: #010409;
|
||
background-image:
|
||
radial-gradient(ellipse 80% 80% at 50% -20%, rgba(120, 119, 198, 0.3), rgba(255, 255, 255, 0)),
|
||
url('https://images.unsplash.com/photo-1534796636912-3b95b3ab5986?q=80&w=2071&auto=format&fit=crop');
|
||
background-repeat: no-repeat;
|
||
background-size: cover;
|
||
background-attachment: fixed;
|
||
}
|
||
|
||
.font-orbitron {
|
||
font-family: 'Orbitron', sans-serif;
|
||
}
|
||
|
||
.glass-card {
|
||
background-color: rgba(12, 16, 29, 0.6);
|
||
backdrop-filter: blur(20px);
|
||
-webkit-backdrop-filter: blur(20px);
|
||
border: 1px solid rgba(255, 255, 255, 0.1);
|
||
transition: all 0.3s ease;
|
||
}
|
||
|
||
.glass-card:hover {
|
||
background-color: rgba(12, 16, 29, 0.8);
|
||
border: 1px solid rgba(118, 253, 222, 0.3);
|
||
box-shadow: 0 0 20px rgba(118, 253, 222, 0.1);
|
||
}
|
||
|
||
.neon-text {
|
||
text-shadow: 0 0 5px rgba(118, 253, 222, 0.7), 0 0 10px rgba(118, 253, 222, 0.5);
|
||
}
|
||
|
||
.neon-border-glow {
|
||
border-image: linear-gradient(to right, #76FDDD, #3B82F6) 1;
|
||
}
|
||
|
||
.bento-grid {
|
||
display: grid;
|
||
grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
|
||
gap: 1.5rem;
|
||
}
|
||
|
||
.chart-container {
|
||
width: 100%;
|
||
height: 400px;
|
||
}
|
||
|
||
.table thead th {
|
||
background-color: rgba(118, 253, 222, 0.1);
|
||
color: #76FDDD;
|
||
font-weight: 500;
|
||
}
|
||
|
||
.table tbody tr:hover {
|
||
background-color: rgba(59, 130, 246, 0.1);
|
||
}
|
||
</style>
|
||
<script>
|
||
tailwind.config = {
|
||
theme: {
|
||
extend: {
|
||
colors: {
|
||
'neon-cyan': '#76FDDD',
|
||
'space-blue': '#3B82F6',
|
||
'deep-purple': '#8B5CF6',
|
||
},
|
||
}
|
||
}
|
||
}
|
||
</script>
|
||
</head>
|
||
<body class="text-gray-300">
|
||
<div class="container mx-auto p-4 md:p-8">
|
||
|
||
<header class="text-center mb-12">
|
||
<h1 class="font-orbitron text-4xl md:text-6xl font-bold text-white neon-text mb-4 tracking-widest">游戏出海</h1>
|
||
<p class="text-lg text-neon-cyan/80">Game Overseas: A Deep Dive into the Global Frontier</p>
|
||
<p class="text-xs text-gray-500 mt-2">北京价值前沿科技有限公司 AI投研agent:“价小前投研” 呈现</p>
|
||
</header>
|
||
|
||
<!-- Insight Section -->
|
||
<section id="insight" class="mb-12">
|
||
<div class="glass-card rounded-2xl p-6 md:p-8">
|
||
<h2 class="font-orbitron text-3xl font-bold text-neon-cyan mb-6 border-l-4 border-neon-cyan pl-4">概念Insight</h2>
|
||
|
||
<div class="space-y-8 text-gray-300 leading-relaxed">
|
||
<!-- 核心观点 -->
|
||
<div class="p-4 border border-dashed border-gray-600 rounded-lg">
|
||
<h3 class="text-xl font-bold text-white mb-2">核心观点摘要</h3>
|
||
<p>游戏出海已从单纯的渠道拓展,演变为中国游戏产业在全球舞台上进行<strong class="text-neon-cyan">产能、模式和文化</strong>输出的核心战略。当前,该概念正处于由<strong class="text-space-blue">政策强力驱动、模式创新引领</strong>的第二波高速增长期。其核心驱动力源于国内市场的“内卷”外溢与海外市场的广阔空间,而未来潜力则取决于<strong class="text-deep-purple">轻量化(小游戏)、精品化(3A/IP)和深度本地化</strong>三大路径的持续突破。</p>
|
||
</div>
|
||
|
||
<!-- 概念事件 -->
|
||
<div>
|
||
<h3 class="text-xl font-bold text-white mb-3">0. 概念事件</h3>
|
||
<ul class="list-disc list-inside space-y-2 pl-2 border-l-2 border-space-blue/50">
|
||
<li><strong class="text-gray-100">背景与早期发展 (2018-2022)</strong>:国内市场竞争加剧,SLG品类为拳头产品,成功验证中国厂商研发与商业化能力。</li>
|
||
<li><strong class="text-gray-100">阶段性调整 (2022-2023)</strong>:受宏观经济影响,出海收入连续两年下滑,核心品类SLG下滑12.5%。</li>
|
||
<li><strong class="text-gray-100">复苏与新浪潮 (2024至今)</strong>:
|
||
<ul class="list-none pl-6 mt-2 space-y-1 text-gray-400">
|
||
<li><span class="text-neon-cyan mr-2">▶</span><strong class="text-neon-cyan">政策密集催化</strong>:国家层面定调支持,浙江、上海、深圳等地方政策精准落地,形成完整支持体系。</li>
|
||
<li><span class="text-neon-cyan mr-2">▶</span><strong class="text-neon-cyan">市场数据强劲反弹</strong>:2024年海外收入达185.57亿美元,同比增长13.39%,重回增长轨道。</li>
|
||
<li><span class="text-neon-cyan mr-2">▶</span><strong class="text-neon-cyan">模式创新引爆</strong>:“小游戏出海” (如《菇勇者传说》)、“文化IP出海” (《黑神话:悟空》)、“玩法融合” (《无尽冬日》) 成为新增长引擎。</li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<!-- 核心逻辑与市场认知 -->
|
||
<div>
|
||
<h3 class="text-xl font-bold text-white mb-3">1. 核心逻辑与市场认知分析</h3>
|
||
<div class="space-y-4">
|
||
<p><strong class="text-space-blue">核心驱动力:</strong> 市场空间的“剪刀差”、政策支持的“顺风车”、产业能力的“溢出效应”以及模式创新的“降维打击”共同构成了出海浪潮的四大支柱。</p>
|
||
<p><strong class="text-space-blue">市场热度与情绪:</strong> 市场热度极高,情绪整体高度乐观,出海被视作游戏板块最重要的投资逻辑之一,路演观点甚至称之为“2025年唯一确定性方向”。</p>
|
||
<p><strong class="text-space-blue">预期差分析:</strong> 市场普遍认知“出海=躺赢”,但潜在预期差在于:<strong class="text-red-400">① 增长的结构性分化</strong>(马太效应加剧);<strong class="text-red-400">② SLG品类的“围城”</strong>(面临用户疲劳和成本上升);<strong class="text-red-400">③ 成功的不可复制性</strong>(《黑神话》口碑驱动与小游戏红利窗口期);<strong class="text-red-400">④ 数据矛盾点</strong>(不同机构统计口径差异)。</p>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 关键催化剂与发展路径 -->
|
||
<div>
|
||
<h3 class="text-xl font-bold text-white mb-3">2. 关键催化剂与未来发展路径</h3>
|
||
<div class="grid md:grid-cols-2 gap-6">
|
||
<div>
|
||
<h4 class="font-semibold text-lg text-gray-100 mb-2">近期催化剂 (3-6个月)</h4>
|
||
<ul class="list-disc list-inside space-y-1 text-gray-400">
|
||
<li>重点新品上线表现及初期流水。</li>
|
||
<li>地方扶持政策细则落地及首批受益企业公布。</li>
|
||
<li>Q3及年度财报对高景气度的业绩验证。</li>
|
||
<li>TikTok游戏商业化加速的实质性进展。</li>
|
||
</ul>
|
||
</div>
|
||
<div>
|
||
<h4 class="font-semibold text-lg text-gray-100 mb-2">长期发展路径</h4>
|
||
<ol class="space-y-1 text-gray-400">
|
||
<li><strong>1.0 (已完成): “产品走出去”</strong> - SLG为代表的产品输出。</li>
|
||
<li><strong>2.0 (当前): “运营走进去”</strong> - 深度本地化与小游戏模式兴起。</li>
|
||
<li><strong>3.0 (未来): “品牌/文化走上去”</strong> - 打造全球IP,赚取品牌溢价。</li>
|
||
</ol>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 产业链与核心公司 -->
|
||
<div>
|
||
<h3 class="text-xl font-bold text-white mb-3">3. 产业链与核心公司深度剖析</h3>
|
||
<div class="space-y-4">
|
||
<div class="p-4 rounded-lg bg-gray-800/30 border border-gray-700">
|
||
<strong class="text-neon-cyan">世纪华通 (ST华通) - 领导者 & 创新者:</strong> A股海外收入第一 (113.68亿)。《Whiteout Survival》开创“SLG+生存模拟”融合玩法,全球收入破28亿美金,验证顶级全球化研运能力。逻辑纯粹,业绩与出海景气度高度绑定。
|
||
</div>
|
||
<div class="p-4 rounded-lg bg-gray-800/30 border border-gray-700">
|
||
<strong class="text-neon-cyan">神州泰岳 - SLG纯血龙头:</strong> 海外收入占比高达72.25%。旗下壳木游戏专注SLG出海,长线运营能力突出。是A股最纯粹的SLG出海标的,但需关注品类内卷风险。
|
||
</div>
|
||
<div class="p-4 rounded-lg bg-gray-800/30 border border-gray-700">
|
||
<strong class="text-neon-cyan">三七互娱 - 多元驱动的追赶者:</strong> A股海外收入第二 (57.22亿)。“出海+多品类+小游戏”三轮驱动,既有常青SLG,又是小游戏出海龙头,市场嗅觉敏锐。
|
||
</div>
|
||
<div class="p-4 rounded-lg bg-gray-800/30 border border-gray-700">
|
||
<strong class="text-neon-cyan">青瓷游戏 (HK) - 小游戏出海先锋:</strong> 已形成一套可复制的轻量化游戏海外发行方法论。24H1海外收入占比飙升至41.7%,成为最重要增长引擎。
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 潜在风险 -->
|
||
<div>
|
||
<h3 class="text-xl font-bold text-white mb-3">4. 潜在风险与挑战</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-red-400/80">
|
||
<li><strong class="text-red-400">商业化风险:</strong> 买量成本上升、海外成熟市场固化、文化壁垒高。</li>
|
||
<li><strong class="text-red-400">政策与竞争风险:</strong> 地缘政治风险(如印度市场)、平台政策变动、数据合规成本(如欧盟GDPR)。</li>
|
||
<li><strong class="text-red-400">技术风险:</strong> 国内3A游戏稳定产出能力与世界顶级厂商仍有差距。</li>
|
||
<li><strong class="text-red-400">信息交叉验证风险:</strong> 不同机构对市场规模的统计数据存在矛盾,需审慎采纳。</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<!-- 投资启示 -->
|
||
<div class="p-4 border border-dashed border-neon-cyan/50 rounded-lg">
|
||
<h3 class="text-xl font-bold text-white mb-2">综合结论与投资启示</h3>
|
||
<p>游戏出海已进入由<strong class="text-neon-cyan">业绩驱动</strong>和<strong class="text-space-blue">模式创新</strong>并存的“戴维斯双击”阶段。基本面有坚实财报支撑,新故事提供高估值弹性。</p>
|
||
<p class="mt-2"><strong class="text-white">最具投资价值的细分环节:</strong></p>
|
||
<ol class="list-decimal list-inside mt-1 space-y-1">
|
||
<li><strong>轻量化/小游戏出海:</strong>最具爆发力,适合强买量运营能力公司 (三七互娱, 恺英网络)。</li>
|
||
<li><strong>具备玩法融合能力的SLG龙头:</strong>最稳健,能盘活存量开拓新市场 (世纪华通, 神州泰岳)。</li>
|
||
<li><strong>拥有全球化IP潜力的内容研发商:</strong>最具想象空间,高风险高回报 (完美世界, 吉比特)。</li>
|
||
</ol>
|
||
<p class="mt-2"><strong class="text-white">需重点跟踪验证的关键指标:</strong>核心公司海外月度流水、新游戏首月表现、财报中海外收入占比及增速、毛利率与销售费用率变化。</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Data Visualization Section -->
|
||
<section id="data-visualization" class="mb-12">
|
||
<h2 class="font-orbitron text-3xl font-bold text-neon-cyan mb-6 border-l-4 border-neon-cyan pl-4">数据透视</h2>
|
||
<div class="bento-grid">
|
||
<div class="glass-card rounded-2xl p-6 md:p-8 md:col-span-2">
|
||
<h3 class="text-xl font-bold text-white mb-4">A股上市公司海外游戏收入排名</h3>
|
||
<div id="revenue-chart" class="chart-container"></div>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6 md:p-8">
|
||
<h3 class="text-xl font-bold text-white mb-4">主要出海市场收入分布</h3>
|
||
<div id="market-share-chart" class="chart-container"></div>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6 md:p-8">
|
||
<h3 class="text-xl font-bold text-white mb-4">出海移动游戏品类分布</h3>
|
||
<div id="category-chart" class="chart-container"></div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Detailed Data Tabs Section -->
|
||
<section id="detailed-data" class="mb-12" x-data="{ tab: 'news' }">
|
||
<h2 class="font-orbitron text-3xl font-bold text-neon-cyan mb-6 border-l-4 border-neon-cyan pl-4">情报中心</h2>
|
||
<div class="tabs tabs-boxed bg-black/30 mb-6">
|
||
<a class="tab tab-lg" :class="{ 'tab-active !bg-neon-cyan !text-black': tab === 'news' }" @click="tab = 'news'">新闻数据</a>
|
||
<a class="tab tab-lg" :class="{ 'tab-active !bg-neon-cyan !text-black': tab === 'roadshow' }" @click="tab = 'roadshow'">路演纪要</a>
|
||
<a class="tab tab-lg" :class="{ 'tab-active !bg-neon-cyan !text-black': tab === 'report' }" @click="tab = 'report'">研报精粹</a>
|
||
</div>
|
||
|
||
<!-- News Content -->
|
||
<div x-show="tab === 'news'" class="space-y-6">
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">整体趋势与市场数据</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>核心趋势:</strong>游戏出海和游戏AI化是未来最核心的两个趋势。</li>
|
||
<li><strong>增长潜力:</strong>国内市场进入成熟期,海外市场仍有近<strong class="text-neon-cyan">2倍</strong>空间。</li>
|
||
<li><strong>收入数据:</strong>2024年国产游戏海外收入创历史新高,达<strong class="text-neon-cyan">185.57亿美元</strong>,同比增长<strong class="text-green-400">13.39%</strong>,扭转连续两年下降趋势。2025年H1同比增长超<strong class="text-green-400">11%</strong>。</li>
|
||
<li><strong>主要市场:</strong>美、日仍是主要市场,占比分别为<strong class="text-white">32.51%</strong>和<strong class="text-white">18.87%</strong>。</li>
|
||
<li><strong>品类分布:</strong>策略类(SLG)占比<strong class="text-white">41.38%</strong>,射击类<strong class="text-white">10.40%</strong>,角色扮演类<strong class="text-white">10.37%</strong>。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">国家及地方政策支持</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>国家层面:</strong>国务院明确提出“发展游戏出海业务”,总书记文章肯定游戏出海彰显文化力量。</li>
|
||
<li><strong>浙江省:</strong>发布《关于支持游戏出海的若干措施》,从主体培育、资金扶持、金融服务、市场开拓等多方面支持。</li>
|
||
<li><strong>深圳市:</strong>发布方案,支持企业建立海外研发中心和发行渠道。</li>
|
||
<li><strong>上海市:</strong>成立“游戏出海研究中心”,发布企业出海指引《一国通》。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">新模式与新思路</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>小游戏出海:</strong>成为中腰部厂商轻量化出海新路径,将在境内验证过的玩法以APP形式推向境外。</li>
|
||
<li><strong>SLG品类出海:</strong>产品轻量化+多品类玩法融合趋势显现。</li>
|
||
<li><strong>文化出海新思路:</strong>以《黑神话:悟空》为代表,游戏成为文化输出重要抓手,讲好中国故事是致胜关键。</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Roadshow Content -->
|
||
<div x-show="tab === 'roadshow'" class="space-y-6">
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">核心观点集锦</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>(2025-07-01) 确定性增长路径:</strong>2025年游戏行业国内景气上行方向不明,<strong class="text-neon-cyan">出海成为唯一确定性增长路径</strong>。</li>
|
||
<li><strong>(2024-08-14) 小游戏模式出海:</strong>国内验证成功后,分包为App在海外发行。简单玩法减少文化壁垒,尤其在日韩、东南亚表现突出。《菇勇者传说》年流水超<strong class="text-white">20亿元</strong>。</li>
|
||
<li><strong>(2024-09-20) 《黑神话:悟空》的启示:</strong>证明中国3A级游戏研发能力突破,口碑传播替代买量营销,Steam成为全球化核心渠道。</li>
|
||
<li><strong>(2024-03-18) 欧盟分成政策利好:</strong>欧盟DSA法案生效后,苹果分成调整,整体成本从30%降至约<strong class="text-green-400">20%-25%</strong>,增厚欧洲收入占比较高公司利润。</li>
|
||
<li><strong>(2024-01-19) SLG出海三阶段:</strong>从用户红利期 -> 题材创新期 -> <strong class="text-white">玩法融合期</strong>,中国厂商已占据全球SLG手游市场超<strong class="text-neon-cyan">60%</strong>。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">代表公司动态 (青瓷游戏)</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>海外收入显著增长:</strong>2024年中期,海外收入同比增至1.43亿元,占比从不足20%提升至<strong class="text-neon-cyan">41.7%</strong>。</li>
|
||
<li><strong>关键游戏表现:</strong>《肥鹅健身房》日本上线登顶双榜,《最强蜗牛》登陆越南、欧美。</li>
|
||
<li><strong>出海经验:</strong>精细本地化(如日本真人广告)、社群营销(X平台预热)、适应海外生态差异是轻量化游戏出海成功的关键。</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Report Content -->
|
||
<div x-show="tab === 'report'" class="space-y-6">
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">市场概览与趋势</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>市场复苏:</strong>2023年起全球主要手游市场企稳复苏,中国自研游戏海外收入2024年恢复增长,保持高景气度。</li>
|
||
<li><strong>市占率提升:</strong>中国手游海外市占率从2019年的17%提升至2023年的<strong class="text-neon-cyan">27%</strong>。</li>
|
||
<li><strong>新兴市场潜力:</strong>韩国、日本市场收入增速加快,<strong class="text-white">沙特</strong>首次进入中国出海游戏收入地区TOP10。</li>
|
||
<li><strong>爆款趋势:</strong>中轻度混合休闲玩法产品成为最具"爆款潜质"的出海趋势。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">中国公司竞争优势</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>研发节奏:</strong>内容迭代效率更佳。</li>
|
||
<li><strong>商业化设计:</strong>在F2P+IAP模式的数值、付费设计层面经验丰富,盈利能力强。</li>
|
||
<li><strong>团队规模:</strong>拥有更大规模的研发团队和人员储备。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card rounded-2xl p-6">
|
||
<h3 class="text-xl font-bold text-white mb-3">代表产品与企业案例</h3>
|
||
<ul class="list-disc list-inside space-y-2 text-gray-400">
|
||
<li><strong>《Whiteout Survival》 (点点互动):</strong> 全球下载量破9000万,累计收入破<strong class="text-neon-cyan">13亿美元</strong>。</li>
|
||
<li><strong>《菇勇者传说》 (4399):</strong> 2024年海外总流水破<strong class="text-neon-cyan">5亿美元</strong>。</li>
|
||
<li><strong>乐牛游戏 (案例):</strong> 仅用三年跑通出海业务,《I9:Inferno nine》在韩国市场成为黑马,带动公司出海收入增长<strong class="text-green-400">110%</strong>。</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Stock Data Section -->
|
||
<section id="stock-data">
|
||
<h2 class="font-orbitron text-3xl font-bold text-neon-cyan mb-6 border-l-4 border-neon-cyan pl-4">相关标的</h2>
|
||
|
||
<div class="glass-card rounded-2xl p-6 md:p-8 mb-8">
|
||
<h3 class="text-xl font-bold text-white mb-4">“游戏出海”概念核心公司</h3>
|
||
<div class="overflow-x-auto">
|
||
<table class="table w-full">
|
||
<thead>
|
||
<tr>
|
||
<th>股票名称</th>
|
||
<th>核心逻辑/原因</th>
|
||
<th>海外游戏收入/占比</th>
|
||
<th>来源</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002602" target="_blank" class="link link-hover text-neon-cyan">世纪华通</a></td><td>《Whiteout Survival》位居出海手游收入榜第一</td><td>113.68亿元 / 50.26%</td><td>媒体</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002555" target="_blank" class="link link-hover text-neon-cyan">三七互娱</a></td><td>《Puzzles & Survival》位列出海常青榜第四</td><td>57.22亿元 / 32.81%</td><td>媒体</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=300002" target="_blank" class="link link-hover text-neon-cyan">神州泰岳</a></td><td>《Age of Origins》位列出海常青榜第二</td><td>46.62亿元 / 72.25%</td><td>媒体</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=300533" target="_blank" class="link link-hover text-neon-cyan">冰川网络</a></td><td>《HeroClash》荣获“年度实力出海游戏APP”</td><td>14.36亿元 / 51.5%</td><td>年报</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002174" target="_blank" class="link link-hover text-neon-cyan">游族网络</a></td><td>海外游戏收入连续10年超过国内市场</td><td>8.63亿元 / 60.16%</td><td>年报</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002624" target="_blank" class="link link-hover text-neon-cyan">完美世界</a></td><td>《异环》多端版号获批,收容测试开启</td><td>5.21亿元 / 9.34%</td><td>调研</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=603444" target="_blank" class="link link-hover text-neon-cyan">吉比特</a></td><td>新品《仗剑传说》畅销榜排名靠前</td><td>5亿元 / 13.52%</td><td>网传纪要</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002517" target="_blank" class="link link-hover text-neon-cyan">恺英网络</a></td><td>《EVE》游戏主打的3D AI伴侣应用测试在即</td><td>3.75亿元 / 7.32%</td><td>调研</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=300315" target="_blank" class="link link-hover text-neon-cyan">掌趣科技</a></td><td>积极研发主要面向境外市场的SLG产品</td><td>3.58亿元 / 43.74%</td><td>调研</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=300031" target="_blank" class="link link-hover text-neon-cyan">宝通科技</a></td><td>主要在Facebook、谷歌、苹果商店发布海外游戏</td><td>14.36亿元 / 43.5%</td><td>调研</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="glass-card rounded-2xl p-6 md:p-8">
|
||
<h3 class="text-xl font-bold text-white mb-4">涨幅异动分析</h3>
|
||
<div class="overflow-x-auto">
|
||
<table class="table w-full">
|
||
<thead>
|
||
<tr>
|
||
<th>股票名称</th>
|
||
<th>涨跌幅</th>
|
||
<th>日期</th>
|
||
<th>核心结论与驱动逻辑</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002919" target="_blank" class="link link-hover text-neon-cyan">名臣健康</a></td><td class="text-green-400 font-mono">+9.98%</td><td class="font-mono">2025-11-17</td><td class="text-sm leading-relaxed">“日化壳”实质已变游戏出海平台,日本现象级二次元新游即将上线,触发估值切换。驱动概念:游戏出海+二次元+日本IP。</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=002181" target="_blank" class="link link-hover text-neon-cyan">粤 传 媒</a></td><td class="text-green-400 font-mono">+9.97%</td><td class="font-mono">2025-09-09</td><td class="text-sm leading-relaxed">全运会8.3亿广告合同带来业绩拐点,叠加短剧出海与AI游戏情绪升温,形成基本面+题材共振。</td></tr>
|
||
<tr><td><a href="https://valuefrontier.cn/company?scode=000892" target="_blank" class="link link-hover text-neon-cyan">欢瑞世纪</a></td><td class="text-green-400 font-mono">+10.06%</td><td class="font-mono">2025-07-10</td><td class="text-sm leading-relaxed">联合出品《完蛋2》定档,叠加低市值国风IP出海预期差。驱动概念:短剧互动游戏+国风文化出海+IP衍生品。</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<footer class="text-center mt-12">
|
||
<p class="text-xs text-gray-600">本报告为AI合成数据,投资需谨慎。</p>
|
||
</footer>
|
||
|
||
</div>
|
||
|
||
<script>
|
||
// ECharts Initialization
|
||
document.addEventListener('DOMContentLoaded', function () {
|
||
const chartTheme = {
|
||
color: ['#76FDDD', '#3B82F6', '#8B5CF6', '#F97316', '#EC4899', '#10B981'],
|
||
backgroundColor: 'rgba(0,0,0,0)',
|
||
textStyle: {
|
||
color: '#A1A1AA'
|
||
},
|
||
title: {
|
||
textStyle: {
|
||
color: '#E5E7EB'
|
||
}
|
||
},
|
||
legend: {
|
||
textStyle: {
|
||
color: '#A1A1AA'
|
||
}
|
||
},
|
||
tooltip: {
|
||
trigger: 'axis',
|
||
backgroundColor: 'rgba(12, 16, 29, 0.8)',
|
||
borderColor: '#76FDDD',
|
||
textStyle: {
|
||
color: '#E5E7EB'
|
||
},
|
||
axisPointer: {
|
||
type: 'cross',
|
||
label: {
|
||
backgroundColor: '#6a7985'
|
||
}
|
||
}
|
||
},
|
||
xAxis: {
|
||
axisLine: {
|
||
lineStyle: {
|
||
color: '#374151'
|
||
}
|
||
}
|
||
},
|
||
yAxis: {
|
||
splitLine: {
|
||
lineStyle: {
|
||
color: '#374151'
|
||
}
|
||
},
|
||
axisLine: {
|
||
lineStyle: {
|
||
color: '#374151'
|
||
}
|
||
}
|
||
}
|
||
};
|
||
|
||
// Revenue Chart
|
||
const revenueChart = echarts.init(document.getElementById('revenue-chart'));
|
||
const revenueOptions = {
|
||
...chartTheme,
|
||
tooltip: {
|
||
trigger: 'axis',
|
||
axisPointer: { type: 'shadow' }
|
||
},
|
||
grid: { left: '3%', right: '4%', bottom: '3%', containLabel: true },
|
||
xAxis: {
|
||
type: 'value',
|
||
boundaryGap: [0, 0.01]
|
||
},
|
||
yAxis: {
|
||
type: 'category',
|
||
data: ['恺英网络', '吉比特', '完美世界', '游族网络', '冰川网络', '神州泰岳', '三七互娱', '世纪华通'],
|
||
axisLabel: {
|
||
interval: 0,
|
||
}
|
||
},
|
||
series: [{
|
||
name: '海外游戏收入(亿元)',
|
||
type: 'bar',
|
||
data: [3.75, 5, 5.21, 8.63, 14.36, 46.62, 57.22, 113.68]
|
||
}]
|
||
};
|
||
revenueChart.setOption(revenueOptions);
|
||
|
||
// Market Share Chart
|
||
const marketShareChart = echarts.init(document.getElementById('market-share-chart'));
|
||
const marketShareOptions = {
|
||
...chartTheme,
|
||
tooltip: { trigger: 'item', formatter: '{a} <br/>{b} : {c}%' },
|
||
legend: { top: 'bottom', textStyle: { color: '#A1A1AA' } },
|
||
series: [{
|
||
name: '市场占比',
|
||
type: 'pie',
|
||
radius: '65%',
|
||
center: ['50%', '45%'],
|
||
data: [
|
||
{ value: 32.51, name: '美国' },
|
||
{ value: 18.87, name: '日本' },
|
||
{ value: 7.5, name: '韩国' }, // Approx based on news
|
||
{ value: 5.5, name: '德国' }, // Approx based on news
|
||
{ value: 4.5, name: '英国' }, // Approx based on news
|
||
{ value: 31.12, name: '其他' }
|
||
],
|
||
emphasis: {
|
||
itemStyle: {
|
||
shadowBlur: 10,
|
||
shadowOffsetX: 0,
|
||
shadowColor: 'rgba(0, 0, 0, 0.5)'
|
||
}
|
||
}
|
||
}]
|
||
};
|
||
marketShareChart.setOption(marketShareOptions);
|
||
|
||
// Category Chart
|
||
const categoryChart = echarts.init(document.getElementById('category-chart'));
|
||
const categoryOptions = {
|
||
...chartTheme,
|
||
tooltip: { trigger: 'item', formatter: '{a} <br/>{b} : {c}%' },
|
||
legend: { orient: 'vertical', left: 'left', textStyle: { color: '#A1A1AA' } },
|
||
series: [{
|
||
name: '品类占比',
|
||
type: 'pie',
|
||
radius: ['40%', '70%'],
|
||
center: ['60%', '50%'],
|
||
avoidLabelOverlap: false,
|
||
itemStyle: {
|
||
borderRadius: 10,
|
||
borderColor: '#0c101d',
|
||
borderWidth: 2
|
||
},
|
||
label: { show: false, position: 'center' },
|
||
emphasis: { label: { show: true, fontSize: '20', fontWeight: 'bold' } },
|
||
labelLine: { show: false },
|
||
data: [
|
||
{ value: 41.38, name: '策略类(SLG)' },
|
||
{ value: 10.40, name: '射击类' },
|
||
{ value: 10.37, name: '角色扮演类' },
|
||
{ value: 37.85, name: '其他品类' }
|
||
]
|
||
}]
|
||
};
|
||
categoryChart.setOption(categoryOptions);
|
||
|
||
window.addEventListener('resize', function () {
|
||
revenueChart.resize();
|
||
marketShareChart.resize();
|
||
categoryChart.resize();
|
||
});
|
||
});
|
||
</script>
|
||
</body>
|
||
</html> |