475 lines
31 KiB
HTML
475 lines
31 KiB
HTML
<!DOCTYPE html>
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<html lang="zh-CN" data-theme="night">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>潮玩产业深度研究报告</title>
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<script src="https://cdn.tailwindcss.com"></script>
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<link href="https://cdn.jsdelivr.net/npm/daisyui@4.10.1/dist/full.min.css" rel="stylesheet" type="text/css" />
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<script defer src="https://cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.js"></script>
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<script src="https://cdn.jsdelivr.net/npm/echarts@5.5.0/dist/echarts.min.js"></script>
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<style>
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@import url('https://fonts.googleapis.com/css2?family=Lexend:wght@300;400;500;700&display=swap');
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body {
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font-family: 'Lexend', sans-serif;
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background-color: #010418;
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color: #E0E0E0;
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overflow-x: hidden;
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position: relative;
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}
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body::before {
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content: '';
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position: fixed;
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top: -20%;
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left: -20%;
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width: 80%;
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height: 80%;
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background: radial-gradient(circle, rgba(67, 56, 202, 0.2), rgba(67, 56, 202, 0) 70%);
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filter: blur(100px);
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z-index: -1;
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animation: move-glow1 20s infinite alternate;
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}
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body::after {
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content: '';
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position: fixed;
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bottom: -20%;
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right: -20%;
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width: 80%;
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height: 80%;
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background: radial-gradient(circle, rgba(29, 78, 216, 0.2), rgba(29, 78, 216, 0) 70%);
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filter: blur(100px);
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z-index: -1;
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animation: move-glow2 25s infinite alternate;
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}
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@keyframes move-glow1 {
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from { transform: translate(0, 0); }
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to { transform: translate(100px, 150px); }
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}
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@keyframes move-glow2 {
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from { transform: translate(0, 0); }
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to { transform: translate(-150px, -100px); }
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}
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.glass-card {
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background: rgba(17, 24, 39, 0.5);
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backdrop-filter: blur(20px);
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border: 1px solid rgba(255, 255, 255, 0.1);
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border-radius: 2rem;
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box-shadow: 0 8px 32px 0 rgba(0, 0, 0, 0.37);
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}
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.section-title {
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font-size: 2.5rem;
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font-weight: 700;
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background: linear-gradient(90deg, #93c5fd, #a78bfa);
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-webkit-background-clip: text;
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-webkit-text-fill-color: transparent;
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text-shadow: 0 0 15px rgba(147, 197, 253, 0.3);
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}
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.sub-title {
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font-size: 1.5rem;
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font-weight: 500;
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color: #d1d5db;
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border-left: 4px solid #6366f1;
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padding-left: 1rem;
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text-shadow: 0 0 5px rgba(99, 102, 241, 0.5);
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}
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.bento-grid {
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display: grid;
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gap: 1.5rem;
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grid-template-columns: repeat(12, 1fr);
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}
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.bento-item {
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transition: transform 0.3s ease, box-shadow 0.3s ease;
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}
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.bento-item:hover {
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transform: translateY(-5px) scale(1.02);
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box-shadow: 0 0 25px rgba(167, 139, 250, 0.3);
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}
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.table th, .table td {
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border-bottom: 1px solid rgba(255, 255, 255, 0.1) !important;
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}
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.table thead th {
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background-color: rgba(31, 41, 55, 0.7);
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}
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</style>
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</head>
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<body class="min-h-screen p-4 sm:p-8">
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<div class="max-w-7xl mx-auto space-y-12">
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<!-- Header -->
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<header class="text-center py-8">
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<h1 class="text-5xl md:text-7xl font-bold bg-clip-text text-transparent bg-gradient-to-r from-blue-300 via-purple-400 to-indigo-400 mb-4" style="text-shadow: 0 0 20px rgba(199, 210, 254, 0.3);">
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潮玩产业 深度研究报告
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</h1>
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<p class="text-gray-400">北京价值前沿科技有限公司 AI投研agent：“价小前投研”</p>
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<p class="text-xs text-gray-500 mt-2">本报告为AI合成数据，投资需谨慎。</p>
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</header>
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<!-- Concept Insight -->
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<section class="glass-card p-6 md:p-10 space-y-8">
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<h2 class="section-title">概念洞察 (Concept Insight)</h2>
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<div class="p-6 border border-gray-700 rounded-2xl bg-black/20">
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<h3 class="sub-title mb-4">核心观点摘要</h3>
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<p class="text-gray-300">
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潮玩产业正经历从“品类驱动”向“IP运营驱动”的深刻转型，已从单一的盲盒热潮演变为一个多品类、全产业链、全球化布局的成熟消费赛道。其核心驱动力源于Z世代对“情绪价值”和“社交货币”的持续追求，而未来的增长潜力在于<strong class="text-indigo-300">IP全球化运营</strong>、<strong class="text-indigo-300">AI技术融合</strong>以及<strong class="text-indigo-300">下沉市场开拓</strong>三大路径。
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</p>
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</div>
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<div x-data="{ tab: 'logic' }" class="space-y-6">
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<div class="tabs tabs-boxed bg-black/30">
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<a class="tab tab-lg" :class="{ 'tab-active': tab === 'logic' }" @click="tab = 'logic'">核心逻辑与市场认知</a>
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<a class="tab tab-lg" :class="{ 'tab-active': tab === 'catalyst' }" @click="tab = 'catalyst'">关键催化剂与发展路径</a>
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<a class="tab tab-lg" :class="{ 'tab-active': tab === 'risk' }" @click="tab = 'risk'">潜在风险与挑战</a>
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</div>
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<div x-show="tab === 'logic'" class="space-y-6 p-4">
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<h3 class="sub-title">核心驱动力</h3>
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<ul class="list-disc list-inside space-y-3 text-gray-300 pl-4">
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<li><strong class="text-blue-300">宏观层面：精神消费的“口红效应”</strong>：具备穿越周期的“抗周期”特性。经济承压背景下，潮玩成为满足年轻人情感慰藉、个性表达的重要出口。</li>
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<li><strong class="text-blue-300">产业层面：IP的全产业链价值放大</strong>：核心是IP。成功的商业模式是从上游IP孵化，到中游产品设计，再到下游全渠道销售和社群运营，形成价值闭环。</li>
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<li><strong class="text-blue-300">技术层面：AI赋能带来新想象空间</strong>：AI技术为玩具赋予互动、陪伴等全新价值，将潮玩从静态陈列品升级为“AI情感服务提供商”，拓宽市场天花板。</li>
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</ul>
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<h3 class="sub-title">市场热度与预期差</h3>
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<div class="grid grid-cols-1 md:grid-cols-2 gap-6">
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<div class="p-4 border border-gray-700 rounded-xl bg-black/20">
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<h4 class="font-bold text-lg text-purple-300 mb-2">市场情绪：乐观但分化</h4>
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<p class="text-gray-400">对市场规模增长和头部公司（泡泡玛特、名创优品）前景高度认可，但对不同品类（盲盒降温，卡牌存疑）和中小品牌生存空间持谨慎态度。</p>
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</div>
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<div class="p-4 border border-gray-700 rounded-xl bg-black/20">
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<h4 class="font-bold text-lg text-purple-300 mb-2">预期差分析</h4>
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<ul class="list-disc list-inside space-y-2 text-gray-400">
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<li><strong>渠道认知预期差：</strong> 市场可能过度关注线上GMV，而低估了卡牌等品类在线下下沉市场的深度和韧性。</li>
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<li><strong>IP价值预期差：</strong> 市场可能高估了普通公司孵化爆款IP的能力，低估了头部玩家在IP孵化上的系统性优势。</li>
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<li><strong>“积木”品类预期差：</strong> 市场可能将“积木”一概而论，未能识别出“积木人”这一细分赛道的高壁垒和不同玩法。</li>
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</ul>
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</div>
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</div>
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</div>
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<div x-show="tab === 'catalyst'" class="space-y-6 p-4">
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<h3 class="sub-title">近期催化剂 (未来3-6个月)</h3>
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<ul class="list-disc list-inside space-y-3 text-gray-300 pl-4">
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<li><strong>头部公司业绩发布：</strong> 泡泡玛特、名创优品等财报将验证行业景气度。</li>
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<li><strong>AI潮玩产品落地：</strong> 奥飞娱乐等AI潮玩若热销，将引爆“AI+潮玩”板块。</li>
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<li><strong>重要IP发布与联动：</strong> 新影视、游戏爆款IP的衍生品销售表现。</li>
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<li><strong>港股IPO进展：</strong> 卡游、布鲁可、52TOYS等上市进程将提供更透明的经营数据。</li>
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</ul>
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<h3 class="sub-title">长期发展路径</h3>
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<ul class="list-disc list-inside space-y-3 text-gray-300 pl-4">
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<li><strong>IP全球化运营 (当前-2027)：</strong> 从“产品出海”升级为“IP出海”，对标迪士尼、万代南梦宫。</li>
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<li><strong>全年龄段与泛品类覆盖 (2025-2029)：</strong> 突破“年轻人玩具”范畴，向家居、服饰、文具等多领域拓展。</li>
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<li><strong>技术深度融合与虚实共生 (2027年以后)：</strong> 融合AI、AR/VR技术，成为连接物理与数字世界的入口。</li>
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</ul>
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</div>
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<div x-show="tab === 'risk'" class="space-y-6 p-4">
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<h3 class="sub-title">潜在风险与挑战</h3>
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<ul class="list-disc list-inside space-y-3 text-gray-300 pl-4">
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<li><strong>IP风险：</strong> 核心风险。IP生命周期有限，热度可能衰退，新IP孵化成功率低。</li>
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<li><strong>商业化风险：</strong> 产品质量问题（掉漆、破裂）、库存积压风险高。</li>
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<li><strong>政策与竞争风险：</strong> 针对未成年人消费、盲盒模式的监管政策是潜在风险；跨界玩家涌入，竞争加剧。</li>
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<li><strong>信息交叉验证风险：</strong> 线上GMV数据与线下渠道表现可能存在巨大差异（如卡游），需综合判断，单一数据源存在局限性。</li>
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</ul>
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</div>
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</div>
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</section>
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<!-- Market Data & Trends in Bento Grid -->
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<section class="space-y-8">
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<h2 class="section-title text-center">市场数据与核心趋势</h2>
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<div class="bento-grid">
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<div class="bento-item glass-card p-6 md:p-8 col-span-12 lg:col-span-7">
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<h3 class="sub-title mb-4">中国IP玩具市场规模及预测 (亿元)</h3>
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<div id="market-size-chart" style="width: 100%; height: 350px;"></div>
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</div>
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<div class="bento-item glass-card p-6 col-span-12 lg:col-span-5 space-y-4">
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<h3 class="sub-title mb-4">产业宏观趋势</h3>
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<div class="space-y-3">
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<div class="p-3 bg-black/20 rounded-lg"><strong class="text-purple-300">规模扩张:</strong> 中国泛娱乐玩具市场规模已破千亿，预计2029年突破2000亿。</div>
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<div class="p-3 bg-black/20 rounded-lg"><strong class="text-purple-300">情绪消费:</strong> Z世代成为主力，消费从功能主义转向情感与个性表达。</div>
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<div class="p-3 bg-black/20 rounded-lg"><strong class="text-purple-300">国货出海:</strong> 中国潮玩品牌加速出海东南亚，竞争重心由产品向模式拓展。</div>
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<div class="p-3 bg-black/20 rounded-lg"><strong class="text-purple-300">政策支持:</strong> 东莞投入1.2亿元支持潮玩产业，成立湾区潮玩文创产业联盟。</div>
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</div>
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</div>
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<div class="bento-item glass-card p-6 md:p-8 col-span-12 lg:col-span-8">
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<h3 class="sub-title mb-4">重点企业线上GMV同比增速 (2025年10月)</h3>
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<div id="gmv-growth-chart" style="width: 100%; height: 350px;"></div>
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</div>
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<div class="bento-item glass-card p-6 col-span-12 lg:col-span-4 space-y-4">
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<h3 class="sub-title mb-4">热门品类动态</h3>
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<ul class="list-disc list-inside space-y-3 text-gray-300">
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<li><strong>盲盒:</strong> 热度下降，市场向头部品牌超级IP集中。</li>
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<li><strong>卡牌:</strong> 线上数据下滑，但线下渠道尤其是下沉市场仍具韧性。</li>
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<li><strong>积木:</strong> 国产替代加速，积木人赛道高投入高回报，壁垒较高。</li>
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<li><strong>毛绒玩具:</strong> 增速迅猛，搪胶毛绒类订单量激增。</li>
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<li><strong>AI潮玩:</strong> 尚处探索期，奥飞娱乐率先布局，前景广阔。</li>
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</ul>
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</div>
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</div>
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</section>
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<!-- Industry Chain & Key Players -->
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<section class="glass-card p-6 md:p-10 space-y-8">
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<h2 class="section-title">产业链与核心公司深度剖析</h2>
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<!-- Industry Chain -->
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<div>
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<h3 class="sub-title mb-6">产业链图谱</h3>
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<div class="grid grid-cols-1 md:grid-cols-3 gap-6 text-center">
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<div class="p-6 bg-black/20 rounded-2xl border border-blue-800">
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<h4 class="text-xl font-bold text-blue-300 mb-3">上游：IP创作与供应</h4>
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<p class="text-gray-400">自有IP孵化 (泡泡玛特)、授权IP (光线传媒-哪吒)、原材料 (美联新材-色母粒)。</p>
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</div>
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<div class="p-6 bg-black/20 rounded-2xl border border-purple-800">
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<h4 class="text-xl font-bold text-purple-300 mb-3">中游：设计、制造与营销</h4>
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<p class="text-gray-400">产品设计开发 (布鲁可)、生产制造 (东莞/汕头集群)、营销服务 (易点天下)。</p>
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</div>
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<div class="p-6 bg-black/20 rounded-2xl border border-indigo-800">
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<h4 class="text-xl font-bold text-indigo-300 mb-3">下游：销售渠道</h4>
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<p class="text-gray-400">品牌直营 (TOP TOY)、集合店 (酷乐潮玩)、线上电商 (芒果超媒)、二手交易 (闲鱼)。</p>
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</div>
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</div>
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</div>
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<!-- Key Players -->
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<div x-data="{ company: 'popmart' }">
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<h3 class="sub-title mb-6">核心玩家对比</h3>
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<div class="grid grid-cols-2 md:grid-cols-4 gap-2 md:gap-4 mb-6">
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<button @click="company = 'popmart'" :class="company === 'popmart' ? 'bg-indigo-600 text-white' : 'bg-gray-800/50 hover:bg-gray-700/70'" class="p-4 rounded-xl transition text-center">
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<p class="font-bold text-lg">泡泡玛特</p>
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<p class="text-sm text-gray-400">IP运营核心</p>
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</button>
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<button @click="company = 'toptoy'" :class="company === 'toptoy' ? 'bg-indigo-600 text-white' : 'bg-gray-800/50 hover:bg-gray-700/70'" class="p-4 rounded-xl transition text-center">
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<p class="font-bold text-lg">名创优品/TOP TOY</p>
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<p class="text-sm text-gray-400">渠道与供应链驱动</p>
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</button>
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<button @click="company = 'bruco'" :class="company === 'bruco' ? 'bg-indigo-600 text-white' : 'bg-gray-800/50 hover:bg-gray-700/70'" class="p-4 rounded-xl transition text-center">
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<p class="font-bold text-lg">布鲁可</p>
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<p class="text-sm text-gray-400">细分龙头</p>
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</button>
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<button @click="company = 'aofei'" :class="company === 'aofei' ? 'bg-indigo-600 text-white' : 'bg-gray-800/50 hover:bg-gray-700/70'" class="p-4 rounded-xl transition text-center">
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<p class="font-bold text-lg">奥飞娱乐</p>
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<p class="text-sm text-gray-400">转型探索者</p>
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</button>
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</div>
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<div class="p-6 bg-black/30 rounded-2xl border border-gray-700 min-h-[300px]">
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<div x-show="company === 'popmart'" x-transition>
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<h4 class="text-2xl font-bold text-white mb-4">泡泡玛特 (领导者)</h4>
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<div class="grid md:grid-cols-3 gap-4 text-gray-300">
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<div><strong class="text-green-400">优势:</strong> 强大的自有IP孵化和运营能力是核心护城河；全球化的全渠道布局，海外市场增长迅猛。</div>
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<div><strong class="text-blue-400">进展:</strong> 线上GMV保持高速增长(10月同比+94%)；推出积木、卡牌等新品类；渠道升级(臻选店、POPOP子品牌)。</div>
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<div><strong class="text-red-400">风险:</strong> 对头部IP依赖度高，新IP孵化存在不确定性；线下开店成本高。</div>
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</div>
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</div>
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||
<div x-show="company === 'toptoy'" x-transition>
|
||
<h4 class="text-2xl font-bold text-white mb-4">名创优品/TOP TOY (追赶者)</h4>
|
||
<div class="grid md:grid-cols-3 gap-4 text-gray-300">
|
||
<div><strong class="text-green-400">优势:</strong> 依托名创优品强大的供应链和海外渠道经验；“超级大店”模式提升体验；产品策略灵活。</div>
|
||
<div><strong class="text-blue-400">进展:</strong> TOP TOY线上GMV增速惊人(10月同比+317%)；已连续4个季度盈利；加速海外拓展。</div>
|
||
<div><strong class="text-red-400">风险:</strong> 自有IP能力相对较弱，外采产品占比高(70%)，利润率可能受挤压。</div>
|
||
</div>
|
||
</div>
|
||
<div x-show="company === 'bruco'" x-transition>
|
||
<h4 class="text-2xl font-bold text-white mb-4">布鲁可 (细分龙头)</h4>
|
||
<div class="grid md:grid-cols-3 gap-4 text-gray-300">
|
||
<div><strong class="text-green-400">优势:</strong> 精准卡位“积木人”高增长赛道；强IP授权(奥特曼)+极致低价策略；渠道下沉能力极强(15万终端)。</div>
|
||
<div><strong class="text-blue-400">进展:</strong> 线上GMV稳健增长(10月同比+71%)；已提交港股招股书。</div>
|
||
<div><strong class="text-red-400">风险:</strong> 高度依赖外部IP授权；“以价换量”模式可能损害长期品牌价值；无自有工厂，品控是短板。</div>
|
||
</div>
|
||
</div>
|
||
<div x-show="company === 'aofei'" x-transition>
|
||
<h4 class="text-2xl font-bold text-white mb-4">奥飞娱乐 (转型探索者)</h4>
|
||
<div class="grid md:grid-cols-3 gap-4 text-gray-300">
|
||
<div><strong class="text-green-400">优势:</strong> 拥有“喜羊羊”等国民级自有IP；在AI潮玩领域布局早，具备先发优势。</div>
|
||
<div><strong class="text-blue-400">进展:</strong> AI智趣喜羊羊已上市销售，向“AI情感服务提供商”转型。</div>
|
||
<div><strong class="text-red-400">风险:</strong> 传统IP老化；AI潮玩尚处市场培育早期，商业化落地和消费者接受度存在不确定性。</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
|
||
<!-- Stock List -->
|
||
<section class="glass-card p-6 md:p-10">
|
||
<h2 class="section-title mb-6">相关上市公司梳理</h2>
|
||
<div class="overflow-x-auto">
|
||
<table class="table table-zebra w-full text-base">
|
||
<thead class="text-lg text-gray-200">
|
||
<tr>
|
||
<th>股票名称</th>
|
||
<th>股票代码</th>
|
||
<th>关联原因</th>
|
||
<th>标签</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<!-- IP版权 -->
|
||
<tr class="bg-black/20"><td colspan="4" class="text-xl font-bold text-purple-300 py-3 pl-4">上游：IP版权方</td></tr>
|
||
<tr><td>上海电影</td><td><a href="https://valuefrontier.cn/company?scode=601595" target="_blank" class="text-blue-400 hover:underline">601595</a></td><td>拥有《中国奇谭》等60个优质经典IP</td><td><div class="badge badge-primary">IP版权</div> <div class="badge badge-secondary">影视</div></td></tr>
|
||
<tr><td>光线传媒</td><td><a href="https://valuefrontier.cn/company?scode=300251" target="_blank" class="text-blue-400 hover:underline">300251</a></td><td>《哪吒之魔童闹海》相关IP</td><td><div class="badge badge-primary">IP版权</div> <div class="badge badge-secondary">影视</div></td></tr>
|
||
<tr><td>华策影视</td><td><a href="https://valuefrontier.cn/company?scode=300133" target="_blank" class="text-blue-400 hover:underline">300133</a></td><td>成立动漫事业群，持续引进海外S级IP</td><td><div class="badge badge-primary">IP版权</div> <div class="badge badge-secondary">影视</div></td></tr>
|
||
<tr><td>完美世界</td><td><a href="https://valuefrontier.cn/company?scode=002624" target="_blank" class="text-blue-400 hover:underline">002624</a></td><td>拥有完美世界IP、诛仙IP等游戏IP</td><td><div class="badge badge-primary">IP版权</div> <div class="badge badge-accent">游戏</div></td></tr>
|
||
<tr><td>德艺文创</td><td><a href="https://valuefrontier.cn/company?scode=300640" target="_blank" class="text-blue-400 hover:underline">300640</a></td><td>“森晴”及“野生物口”等自主IP</td><td><div class="badge badge-primary">IP版权</div> <div class="badge">文创</div></td></tr>
|
||
|
||
<!-- 品牌方 -->
|
||
<tr class="bg-black/20"><td colspan="4" class="text-xl font-bold text-purple-300 py-3 pl-4">中游：潮玩品牌方</td></tr>
|
||
<tr><td>泡泡玛特</td><td>港股</td><td>覆盖IP潮玩全产业链，拥有Molly、LABUBU等爆款自有IP</td><td><div class="badge badge-success">全产业链</div> <div class="badge">港股</div></td></tr>
|
||
<tr><td>奥飞娱乐</td><td><a href="https://valuefrontier.cn/company?scode=002292" target="_blank" class="text-blue-400 hover:underline">002292</a></td><td>“铠甲勇士”卡牌及“AI喜羊羊”智能玩具</td><td><div class="badge badge-info">AI+潮玩</div> <div class="badge">卡牌</div></td></tr>
|
||
<tr><td>晨光股份</td><td><a href="https://valuefrontier.cn/company?scode=603899" target="_blank" class="text-blue-400 hover:underline">603899</a></td><td>成立独立潮玩品牌奇只好玩，以IP孵化运营为核心</td><td><div class="badge badge-warning">潮玩/盲盒</div></td></tr>
|
||
<tr><td>星辉娱乐</td><td><a href="https://valuefrontier.cn/company?scode=300043" target="_blank" class="text-blue-400 hover:underline">300043</a></td><td>产品覆盖TOP TOY、酷乐潮玩等连锁店</td><td><div class="badge badge-warning">潮玩/盲盒</div></td></tr>
|
||
<tr><td>海正生材</td><td><a href="https://valuefrontier.cn/company?scode=688203" target="_blank" class="text-blue-400 hover:underline">688203</a></td><td>网传与LABUBU潮玩3D打印材料相关</td><td><div class="badge">上游材料</div></td></tr>
|
||
|
||
<!-- 卡牌游戏 -->
|
||
<tr class="bg-black/20"><td colspan="4" class="text-xl font-bold text-purple-300 py-3 pl-4">中游：卡牌细分赛道</td></tr>
|
||
<tr><td>姚记科技</td><td><a href="https://valuefrontier.cn/company?scode=002605" target="_blank" class="text-blue-400 hover:underline">002605</a></td><td>入股卡牌交易平台卡淘，布局宝可梦卡牌等</td><td><div class="badge badge-info">卡牌</div> <div class="badge badge-secondary">渠道</div></td></tr>
|
||
<tr><td>京华激光</td><td><a href="https://valuefrontier.cn/company?scode=603607" target="_blank" class="text-blue-400 hover:underline">603607</a></td><td>为卡游提供高端防伪卡牌加工服务</td><td><div class="badge badge-info">卡牌</div> <div class="badge">防伪</div></td></tr>
|
||
|
||
<!-- 渠道 -->
|
||
<tr class="bg-black/20"><td colspan="4" class="text-xl font-bold text-purple-300 py-3 pl-4">下游：销售渠道</td></tr>
|
||
<tr><td>孩子王</td><td><a href="https://valuefrontier.cn/company?scode=301078" target="_blank" class="text-blue-400 hover:underline">301078</a></td><td>布鲁可重要战略合作伙伴，卡游品牌已入驻</td><td><div class="badge badge-secondary">渠道</div> <div class="badge">连锁</div></td></tr>
|
||
<tr><td>芒果超媒</td><td><a href="https://valuefrontier.cn/company?scode=300413" target="_blank" class="text-blue-400 hover:underline">300413</a></td><td>小芒电商聚焦IP商业化开发，销售哪吒等周边</td><td><div class="badge badge-secondary">渠道</div> <div class="badge badge-accent">电商</div></td></tr>
|
||
<tr><td>青木科技</td><td><a href="https://valuefrontier.cn/company?scode=301110" target="_blank" class="text-blue-400 hover:underline">301110</a></td><td>泡泡玛特天猫旗舰店代运营服务商</td><td><div class="badge badge-secondary">代运营</div></td></tr>
|
||
<tr><td>电广传媒</td><td><a href="https://valuefrontier.cn/company?scode=000917" target="_blank" class="text-blue-400 hover:underline">000917</a></td><td>二手潮玩平台“娃友圈”</td><td><div class="badge badge-secondary">渠道</div> <div class="badge">二手交易</div></td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</section>
|
||
|
||
</div>
|
||
|
||
<script>
|
||
// ECharts Initialization
|
||
document.addEventListener('DOMContentLoaded', function () {
|
||
// Market Size Chart
|
||
var marketSizeChart = echarts.init(document.getElementById('market-size-chart'), 'dark');
|
||
var marketSizeOption = {
|
||
backgroundColor: 'transparent',
|
||
tooltip: {
|
||
trigger: 'axis',
|
||
axisPointer: { type: 'shadow' }
|
||
},
|
||
legend: {
|
||
data: ['市场规模'],
|
||
textStyle: { color: '#ccc' }
|
||
},
|
||
grid: {
|
||
left: '3%',
|
||
right: '4%',
|
||
bottom: '3%',
|
||
containLabel: true
|
||
},
|
||
xAxis: {
|
||
type: 'category',
|
||
data: ['2022', '2024 (预期)', '2029 (预测)'],
|
||
axisLine: { lineStyle: { color: '#888' } }
|
||
},
|
||
yAxis: {
|
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type: 'value',
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axisLine: { lineStyle: { color: '#888' } },
|
||
splitLine: { lineStyle: { color: 'rgba(255,255,255,0.1)' } }
|
||
},
|
||
series: [{
|
||
name: '市场规模',
|
||
type: 'bar',
|
||
barWidth: '40%',
|
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itemStyle: {
|
||
borderRadius: [5, 5, 0, 0],
|
||
color: new echarts.graphic.LinearGradient(0, 0, 0, 1, [
|
||
{ offset: 0, color: '#8360c3' },
|
||
{ offset: 1, color: '#2ebf91' }
|
||
])
|
||
},
|
||
emphasis: {
|
||
itemStyle: {
|
||
color: new echarts.graphic.LinearGradient(0, 0, 0, 1, [
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||
{ offset: 0, color: '#a78bfa' },
|
||
{ offset: 1, color: '#4ade80' }
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||
])
|
||
}
|
||
},
|
||
data: [478, 764, 1675]
|
||
}]
|
||
};
|
||
marketSizeChart.setOption(marketSizeOption);
|
||
|
||
// GMV Growth Chart
|
||
var gmvGrowthChart = echarts.init(document.getElementById('gmv-growth-chart'), 'dark');
|
||
var gmvGrowthOption = {
|
||
backgroundColor: 'transparent',
|
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tooltip: {
|
||
trigger: 'axis',
|
||
axisPointer: { type: 'shadow' },
|
||
formatter: '{b}: {c}%'
|
||
},
|
||
grid: {
|
||
left: '3%',
|
||
right: '4%',
|
||
bottom: '3%',
|
||
containLabel: true
|
||
},
|
||
xAxis: {
|
||
type: 'category',
|
||
data: ['TOP TOY', '泡泡玛特', '布鲁可', '乐高', '寻找独角兽', '卡游'],
|
||
axisLabel: {
|
||
interval: 0,
|
||
rotate: 30,
|
||
color: '#ccc'
|
||
},
|
||
axisLine: { lineStyle: { color: '#888' } }
|
||
},
|
||
yAxis: {
|
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type: 'value',
|
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name: '同比增速(%)',
|
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axisLine: { lineStyle: { color: '#888' } },
|
||
splitLine: { lineStyle: { color: 'rgba(255,255,255,0.1)' } }
|
||
},
|
||
series: [{
|
||
name: 'GMV同比增速',
|
||
type: 'bar',
|
||
barWidth: '50%',
|
||
data: [
|
||
{ value: 317, itemStyle: { color: '#6366f1' } },
|
||
{ value: 94, itemStyle: { color: '#8b5cf6' } },
|
||
{ value: 71, itemStyle: { color: '#a855f7' } },
|
||
{ value: -2, itemStyle: { color: '#d946ef' } },
|
||
{ value: -50, itemStyle: { color: '#ec4899' } },
|
||
{ value: -75, itemStyle: { color: '#f43f5e' } }
|
||
],
|
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itemStyle: {
|
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|
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label: {
|
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|
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position: 'top',
|
||
formatter: '{c}%',
|
||
color: '#fff'
|
||
}
|
||
}]
|
||
};
|
||
gmvGrowthChart.setOption(gmvGrowthOption);
|
||
|
||
window.addEventListener('resize', function() {
|
||
marketSizeChart.resize();
|
||
gmvGrowthChart.resize();
|
||
});
|
||
});
|
||
</script>
|
||
|
||
</body>
|
||
</html> |