785 lines
38 KiB
HTML
785 lines
38 KiB
HTML
<!DOCTYPE html>
|
||
<html lang="zh-CN">
|
||
<head>
|
||
<meta charset="utf-8" />
|
||
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
|
||
<title>黄金珠宝新消费 - 行业洞察报告</title>
|
||
<link href="https://fonts.googleapis.com/css2?family=Noto+Sans+SC:wght@300;400;500;700;900&display=swap" rel="stylesheet" />
|
||
<link href="https://cdn.jsdelivr.net/npm/tailwindcss@2.2.19/dist/tailwind.min.css" rel="stylesheet">
|
||
<link href="https://cdn.jsdelivr.net/npm/daisyui@5/dist/full.min.css" rel="stylesheet" type="text/css" />
|
||
<script src="https://cdn.tailwindcss.com"></script>
|
||
<script src="https://kit.fontawesome.com/1d2b6c4f81.js" crossorigin="anonymous"></script>
|
||
<script src="https://cdn.jsdelivr.net/npm/chart.js"></script>
|
||
<style>
|
||
body {
|
||
font-family: 'Noto Sans SC', sans-serif;
|
||
background: linear-gradient(135deg, #f5f7fa 0%, #c3cfe2 100%);
|
||
min-height: 100vh;
|
||
}
|
||
.gold-gradient {
|
||
background: linear-gradient(135deg, #FFD700 0%, #FFA500 100%);
|
||
}
|
||
.card-shadow {
|
||
box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1);
|
||
}
|
||
.timeline-dot {
|
||
width: 20px;
|
||
height: 20px;
|
||
background: #FFD700;
|
||
border-radius: 50%;
|
||
position: absolute;
|
||
left: -10px;
|
||
top: 5px;
|
||
}
|
||
.timeline-line {
|
||
position: absolute;
|
||
left: 0;
|
||
top: 25px;
|
||
bottom: -25px;
|
||
width: 2px;
|
||
background: #FFD700;
|
||
}
|
||
.hover-scale {
|
||
transition: transform 0.3s ease;
|
||
}
|
||
.hover-scale:hover {
|
||
transform: scale(1.05);
|
||
}
|
||
.table-container {
|
||
overflow-x: auto;
|
||
-webkit-overflow-scrolling: touch;
|
||
}
|
||
@media (max-width: 768px) {
|
||
.timeline-line {
|
||
display: none;
|
||
}
|
||
.timeline-dot {
|
||
display: none;
|
||
}
|
||
}
|
||
</style>
|
||
</head>
|
||
<body class="bg-gray-50">
|
||
<div class="container mx-auto px-4 py-8 max-w-7xl">
|
||
<!-- 标题部分 -->
|
||
<div class="text-center mb-12">
|
||
<h1 class="text-4xl md:text-5xl font-bold text-gray-800 mb-4">黄金珠宝新消费</h1>
|
||
<p class="text-xl text-gray-600">从"主题炒作"到"基本面驱动"的行业变革</p>
|
||
<div class="w-32 h-1 gold-gradient mx-auto mt-6 rounded-full"></div>
|
||
</div>
|
||
|
||
<!-- 概念事件 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-calendar-alt text-yellow-500 mr-3"></i>
|
||
概念事件
|
||
</h2>
|
||
<div class="grid md:grid-cols-2 gap-8">
|
||
<div>
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4">背景与催化事件</h3>
|
||
<div class="space-y-4">
|
||
<div class="flex items-start">
|
||
<i class="fas fa-chart-line text-yellow-500 mt-1 mr-3"></i>
|
||
<div>
|
||
<p class="font-medium text-gray-800">金价持续上行</p>
|
||
<p class="text-gray-600 text-sm">2024年国际金价+27%，国内零售价突破820元/克</p>
|
||
</div>
|
||
</div>
|
||
<div class="flex items-start">
|
||
<i class="fas fa-palette text-yellow-500 mt-1 mr-3"></i>
|
||
<div>
|
||
<p class="font-medium text-gray-800">国潮文化渗透</p>
|
||
<p class="text-gray-600 text-sm">抖音"东方美学"话题播放量超100亿次</p>
|
||
</div>
|
||
</div>
|
||
<div class="flex items-start">
|
||
<i class="fas fa-users text-yellow-500 mt-1 mr-3"></i>
|
||
<div>
|
||
<p class="font-medium text-gray-800">Z世代消费崛起</p>
|
||
<p class="text-gray-600 text-sm">25-34岁群体贡献53%金饰消费，悦己需求占比39%</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div>
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4">时间轴</h3>
|
||
<div class="space-y-6 relative pl-8">
|
||
<div class="relative">
|
||
<div class="timeline-dot"></div>
|
||
<div class="timeline-line"></div>
|
||
<div class="bg-yellow-50 p-4 rounded-lg hover-scale">
|
||
<p class="font-semibold text-gray-800">2024Q1</p>
|
||
<p class="text-sm text-gray-600">老铺黄金古法金系列爆火（小红书种草量同比+200%）</p>
|
||
</div>
|
||
</div>
|
||
<div class="relative">
|
||
<div class="timeline-dot"></div>
|
||
<div class="timeline-line"></div>
|
||
<div class="bg-yellow-50 p-4 rounded-lg hover-scale">
|
||
<p class="font-semibold text-gray-800">2024Q2</p>
|
||
<p class="text-sm text-gray-600">周大福"传承系列"古法金占比提至40%</p>
|
||
</div>
|
||
</div>
|
||
<div class="relative">
|
||
<div class="timeline-dot"></div>
|
||
<div class="bg-yellow-50 p-4 rounded-lg hover-scale">
|
||
<p class="font-semibold text-gray-800">2024Q3</p>
|
||
<p class="text-sm text-gray-600">郑州等地将黄金珠宝纳入消费补贴</p>
|
||
</div>
|
||
</div>
|
||
<div class="relative">
|
||
<div class="timeline-dot"></div>
|
||
<div class="bg-yellow-50 p-4 rounded-lg hover-scale">
|
||
<p class="font-semibold text-gray-800">2024Q4</p>
|
||
<p class="text-sm text-gray-600">头部品牌密集推出IP联名</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 核心观点摘要 -->
|
||
<div class="bg-gradient-to-r from-yellow-50 to-orange-50 rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-lightbulb text-yellow-600 mr-3"></i>
|
||
核心观点摘要
|
||
</h2>
|
||
<div class="bg-white rounded-xl p-6">
|
||
<p class="text-lg text-gray-700 leading-relaxed mb-4">
|
||
<span class="font-bold text-yellow-600">黄金珠宝新消费已从"主题炒作"进入"基本面驱动"阶段</span>
|
||
</p>
|
||
<div class="grid md:grid-cols-2 gap-6">
|
||
<div class="flex items-start">
|
||
<i class="fas fa-cogs text-yellow-500 mt-1 mr-3"></i>
|
||
<div>
|
||
<p class="font-semibold text-gray-800">核心驱动力</p>
|
||
<p class="text-sm text-gray-600">工艺升级 + 文化赋能 + 渠道下沉</p>
|
||
</div>
|
||
</div>
|
||
<div class="flex items-start">
|
||
<i class="fas fa-chart-pie text-yellow-500 mt-1 mr-3"></i>
|
||
<div>
|
||
<p class="font-semibold text-gray-800">未来潜力</p>
|
||
<p class="text-sm text-gray-600">古法金市场规模CAGR 21.8%（2023-2028）</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 核心逻辑与市场认知分析 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-brain text-yellow-500 mr-3"></i>
|
||
核心逻辑与市场认知分析
|
||
</h2>
|
||
<div class="grid md:grid-cols-3 gap-6 mb-8">
|
||
<div class="bg-gradient-to-br from-yellow-50 to-yellow-100 rounded-xl p-6 hover-scale">
|
||
<h3 class="text-xl font-semibold text-gray-800 mb-4">工艺升级打破同质化</h3>
|
||
<div class="space-y-3">
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">古法金毛利率</span>
|
||
<span class="font-bold text-yellow-600">35%+</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">普货黄金毛利率</span>
|
||
<span class="font-bold text-gray-600">4-8%</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">5G硬金硬度</span>
|
||
<span class="font-bold text-yellow-600">传统黄金4倍</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="bg-gradient-to-br from-orange-50 to-orange-100 rounded-xl p-6 hover-scale">
|
||
<h3 class="text-xl font-semibold text-gray-800 mb-4">文化IP溢价</h3>
|
||
<div class="space-y-3">
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">国潮联名溢价率</span>
|
||
<span class="font-bold text-orange-600">100-200元/克</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">老铺黄金克价</span>
|
||
<span class="font-bold text-orange-600">1473元</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">Z世代溢价意愿</span>
|
||
<span class="font-bold text-orange-600">64%</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="bg-gradient-to-br from-amber-50 to-amber-100 rounded-xl p-6 hover-scale">
|
||
<h3 class="text-xl font-semibold text-gray-800 mb-4">渠道下沉加速</h3>
|
||
<div class="space-y-3">
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">三线以下人均消费</span>
|
||
<span class="font-bold text-amber-600">617元</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">年增长率</span>
|
||
<span class="font-bold text-amber-600">6%</span>
|
||
</div>
|
||
<div class="flex justify-between items-center">
|
||
<span class="text-gray-600">年均新增门店</span>
|
||
<span class="font-bold text-amber-600">500-800家</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="grid md:grid-cols-2 gap-6">
|
||
<div class="bg-gray-50 rounded-xl p-6">
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-4">市场热度与情绪</h3>
|
||
<div class="space-y-3">
|
||
<div class="flex items-center justify-between">
|
||
<span class="text-gray-600">研报密集度</span>
|
||
<div class="flex items-center">
|
||
<div class="w-32 bg-gray-200 rounded-full h-2 mr-3">
|
||
<div class="bg-yellow-500 h-2 rounded-full" style="width: 85%"></div>
|
||
</div>
|
||
<span class="text-sm font-semibold">+150%</span>
|
||
</div>
|
||
</div>
|
||
<div class="flex items-center justify-between">
|
||
<span class="text-gray-600">老铺黄金解禁后涨幅</span>
|
||
<span class="text-green-600 font-semibold">+70%</span>
|
||
</div>
|
||
<div class="flex items-center justify-between">
|
||
<span class="text-gray-600">潮宏基Q1店均销售</span>
|
||
<span class="text-green-600 font-semibold">+30%</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="bg-gray-50 rounded-xl p-6">
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-4">预期差分析</h3>
|
||
<div class="space-y-3">
|
||
<div class="flex items-start">
|
||
<i class="fas fa-arrow-down text-red-500 mt-1 mr-2"></i>
|
||
<div>
|
||
<p class="font-medium text-gray-800">下沉市场接受度</p>
|
||
<p class="text-sm text-gray-600">低线城市古法金占比仅15%（vs 一线40%）</p>
|
||
</div>
|
||
</div>
|
||
<div class="flex items-start">
|
||
<i class="fas fa-shield-alt text-blue-500 mt-1 mr-2"></i>
|
||
<div>
|
||
<p class="font-medium text-gray-800">工艺壁垒</p>
|
||
<p class="text-sm text-gray-600">老铺黄金229项专利+1073项著作权</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 关键催化剂与未来发展路径 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-rocket text-yellow-500 mr-3"></i>
|
||
关键催化剂与未来发展路径
|
||
</h2>
|
||
<div class="grid md:grid-cols-2 gap-8">
|
||
<div>
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4 text-blue-600">近期催化剂（3-6个月）</h3>
|
||
<div class="space-y-4">
|
||
<div class="bg-blue-50 p-4 rounded-lg border-l-4 border-blue-500">
|
||
<p class="font-semibold text-gray-800">Q2财报验证</p>
|
||
<p class="text-sm text-gray-600">潮宏基、老铺黄金预计Q2利润增速25%+</p>
|
||
</div>
|
||
<div class="bg-blue-50 p-4 rounded-lg border-l-4 border-blue-500">
|
||
<p class="font-semibold text-gray-800">政策催化</p>
|
||
<p class="text-sm text-gray-600">郑州等地消费补贴或扩展至全国</p>
|
||
</div>
|
||
<div class="bg-blue-50 p-4 rounded-lg border-l-4 border-blue-500">
|
||
<p class="font-semibold text-gray-800">新品发布</p>
|
||
<p class="text-sm text-gray-600">周大福"莫奈花园"、老凤祥"青绿国色"系列上市</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div>
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4 text-green-600">长期路径（2025-2028）</h3>
|
||
<div class="space-y-4">
|
||
<div class="bg-green-50 p-4 rounded-lg border-l-4 border-green-500">
|
||
<p class="font-semibold text-gray-800">阶段1（2025-2026）</p>
|
||
<p class="text-sm text-gray-600">古法金市占率从31%→45%，头部品牌通过直营+高端商场卡位</p>
|
||
</div>
|
||
<div class="bg-green-50 p-4 rounded-lg border-l-4 border-green-500">
|
||
<p class="font-semibold text-gray-800">阶段2（2027-2028）</p>
|
||
<p class="text-sm text-gray-600">国际化+奢侈品化，老铺黄金试水新加坡/日本</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 产业链与核心公司深度剖析 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-sitemap text-yellow-500 mr-3"></i>
|
||
产业链与核心公司深度剖析
|
||
</h2>
|
||
<div class="mb-8">
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4">产业链图谱</h3>
|
||
<div class="grid md:grid-cols-3 gap-4">
|
||
<div class="bg-purple-50 p-4 rounded-lg text-center">
|
||
<i class="fas fa-mountain text-purple-500 text-3xl mb-2"></i>
|
||
<p class="font-semibold text-gray-800">上游</p>
|
||
<p class="text-sm text-gray-600">紫金矿业、山东黄金</p>
|
||
<p class="text-xs text-gray-500 mt-1">金价敏感型</p>
|
||
</div>
|
||
<div class="bg-yellow-50 p-4 rounded-lg text-center">
|
||
<i class="fas fa-gem text-yellow-500 text-3xl mb-2"></i>
|
||
<p class="font-semibold text-gray-800">中游</p>
|
||
<p class="text-sm text-gray-600">老铺黄金、潮宏基、周大福</p>
|
||
<p class="text-xs text-gray-500 mt-1">品牌+工艺</p>
|
||
</div>
|
||
<div class="bg-blue-50 p-4 rounded-lg text-center">
|
||
<i class="fas fa-store text-blue-500 text-3xl mb-2"></i>
|
||
<p class="font-semibold text-gray-800">下游</p>
|
||
<p class="text-sm text-gray-600">SKP/万象城、抖音/小红书</p>
|
||
<p class="text-xs text-gray-500 mt-1">渠道+内容</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<div>
|
||
<h3 class="text-xl font-semibold text-gray-700 mb-4">核心玩家对比</h3>
|
||
<div class="table-container">
|
||
<table class="w-full text-sm">
|
||
<thead>
|
||
<tr class="bg-gray-100">
|
||
<th class="text-left p-3 font-semibold text-gray-700">公司</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">核心逻辑</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">2024年验证数据</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">风险点</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr class="border-b">
|
||
<td class="p-3 font-medium text-gray-800">老铺黄金</td>
|
||
<td class="p-3 text-gray-600">古法金工艺壁垒+高端定位</td>
|
||
<td class="p-3 text-gray-600">单店营收9395万元（行业最高）</td>
|
||
<td class="p-3 text-red-600">门店扩张不及预期</td>
|
||
</tr>
|
||
<tr class="border-b bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">潮宏基</td>
|
||
<td class="p-3 text-gray-600">IP联名+年轻化设计</td>
|
||
<td class="p-3 text-gray-600">Q1店均销售+30%，梵华系列占比40%</td>
|
||
<td class="p-3 text-red-600">加盟渠道管理风险</td>
|
||
</tr>
|
||
<tr class="border-b">
|
||
<td class="p-3 font-medium text-gray-800">周大福</td>
|
||
<td class="p-3 text-gray-600">渠道下沉+多品牌矩阵</td>
|
||
<td class="p-3 text-gray-600">传承系列占RSV 41%，门店数7000+</td>
|
||
<td class="p-3 text-red-600">价格战拖累毛利率</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 潜在风险与挑战 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-exclamation-triangle text-yellow-500 mr-3"></i>
|
||
潜在风险与挑战
|
||
</h2>
|
||
<div class="table-container">
|
||
<table class="w-full">
|
||
<thead>
|
||
<tr class="bg-gray-100">
|
||
<th class="text-left p-3 font-semibold text-gray-700">风险类型</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">具体表现</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">应对策略</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr class="border-b">
|
||
<td class="p-3 font-medium text-gray-800">技术风险</td>
|
||
<td class="p-3 text-gray-600">古法金工艺被快速模仿（专利壁垒2-3年）</td>
|
||
<td class="p-3 text-gray-600">持续研发投入（老铺年研发费用率3%+）</td>
|
||
</tr>
|
||
<tr class="border-b bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">商业化风险</td>
|
||
<td class="p-3 text-gray-600">下沉市场对高工费接受度低（古法金工费50-100元/克）</td>
|
||
<td class="p-3 text-gray-600">推出小克重低价款（如5G硬金）</td>
|
||
</tr>
|
||
<tr class="border-b">
|
||
<td class="p-3 font-medium text-gray-800">政策风险</td>
|
||
<td class="p-3 text-gray-600">消费税调整或进口黄金管制</td>
|
||
<td class="p-3 text-gray-600">政策补贴对冲（如郑州以旧换新）</td>
|
||
</tr>
|
||
<tr class="border-b bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">信息矛盾</td>
|
||
<td class="p-3 text-gray-600">周大福同店下滑但古法金占比提升</td>
|
||
<td class="p-3 text-gray-600">需跟踪产品结构优化能否持续</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 综合结论与投资启示 -->
|
||
<div class="bg-gradient-to-r from-yellow-50 to-orange-50 rounded-2xl card-shadow p-8 mb-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-trophy text-yellow-600 mr-3"></i>
|
||
综合结论与投资启示
|
||
</h2>
|
||
<div class="bg-white rounded-xl p-6 mb-6">
|
||
<p class="text-lg text-gray-700 leading-relaxed">
|
||
黄金珠宝新消费处于<span class="font-bold text-yellow-600">"工艺升级+文化溢价"驱动的基本面拐点</span>，古法金赛道具备<span class="font-bold text-yellow-600">5年翻倍空间</span>，头部品牌已进入<span class="font-bold text-yellow-600">品牌力收割期</span>。
|
||
</p>
|
||
</div>
|
||
|
||
<div class="grid md:grid-cols-3 gap-6 mb-6">
|
||
<div class="bg-gradient-to-br from-green-50 to-green-100 rounded-xl p-6">
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-3">最纯赛道</h3>
|
||
<p class="text-gray-700 mb-2">老铺黄金</p>
|
||
<p class="text-sm text-gray-600">古法金市占率1%→10%空间，直营模式利润弹性大</p>
|
||
</div>
|
||
<div class="bg-gradient-to-br from-blue-50 to-blue-100 rounded-xl p-6">
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-3">弹性标的</h3>
|
||
<p class="text-gray-700 mb-2">潮宏基</p>
|
||
<p class="text-sm text-gray-600">IP联名+低估值，2025年PE 18倍 vs 行业30倍</p>
|
||
</div>
|
||
<div class="bg-gradient-to-br from-purple-50 to-purple-100 rounded-xl p-6">
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-3">稳健选择</h3>
|
||
<p class="text-gray-700 mb-2">周大福</p>
|
||
<p class="text-sm text-gray-600">渠道壁垒深，古法金占比持续提升</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div>
|
||
<h3 class="text-lg font-semibold text-gray-800 mb-4">跟踪指标</h3>
|
||
<div class="grid md:grid-cols-3 gap-4">
|
||
<div class="bg-white p-4 rounded-lg shadow-sm">
|
||
<i class="fas fa-chart-line text-yellow-500 mb-2"></i>
|
||
<p class="font-medium text-gray-800">古法金渗透率</p>
|
||
<p class="text-sm text-gray-600">季度财报中古法金收入占比（目标2025年达50%）</p>
|
||
</div>
|
||
<div class="bg-white p-4 rounded-lg shadow-sm">
|
||
<i class="fas fa-store text-yellow-500 mb-2"></i>
|
||
<p class="font-medium text-gray-800">同店增速</p>
|
||
<p class="text-sm text-gray-600">高端商场门店单店营收（验证品牌溢价）</p>
|
||
</div>
|
||
<div class="bg-white p-4 rounded-lg shadow-sm">
|
||
<i class="fas fa-user-friends text-yellow-500 mb-2"></i>
|
||
<p class="font-medium text-gray-800">Z世代复购率</p>
|
||
<p class="text-sm text-gray-600">会员体系中25-34岁客户消费频次（目标年增20%+）</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 关联股票数据 -->
|
||
<div class="bg-white rounded-2xl card-shadow p-8">
|
||
<h2 class="text-3xl font-bold text-gray-800 mb-6 flex items-center">
|
||
<i class="fas fa-chart-bar text-yellow-500 mr-3"></i>
|
||
关联股票数据
|
||
</h2>
|
||
<div class="table-container">
|
||
<table class="w-full text-sm">
|
||
<thead>
|
||
<tr class="bg-gray-100">
|
||
<th class="text-left p-3 font-semibold text-gray-700">股票名称</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">行业</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">项目</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">分类</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">截至时间</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">IP合作</th>
|
||
<th class="text-left p-3 font-semibold text-gray-700">产业链</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">老凤祥</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计5541家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">圣斗士星矢IP</td>
|
||
<td class="p-3 text-gray-600">古法黄金产品（古法藏宝金系列）</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">周大生</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计4831家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">国家宝藏IP</td>
|
||
<td class="p-3 text-gray-600">古法黄金产品</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">豫园股份</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计4634家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">《封神第二部》IP</td>
|
||
<td class="p-3 text-gray-600">特色古法产品</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">中国黄金</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计4149家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">国宝金等国家级IP</td>
|
||
<td class="p-3 text-gray-600">古法金龙鱼等异形金条</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">潮宏基</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计1505家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">哆啦A梦等</td>
|
||
<td class="p-3 text-gray-600">梵华等古法金产品</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">明牌珠宝</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计约1000家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">小马宝莉等</td>
|
||
<td class="p-3 text-gray-600">古法纹彩金系列</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">萃华珠宝</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计476家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">故宫IP</td>
|
||
<td class="p-3 text-gray-600">欢锁如意等古法工艺产品</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">菜百通灵</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计353家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">王室IP品牌</td>
|
||
<td class="p-3 text-gray-600">欧式古法黄金</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">迪阿股份</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计373家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">计划引入稀缺性IP</td>
|
||
<td class="p-3 text-gray-600">探索古法黄金</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">曼卡龙</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计235家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">潮玩盲盒；多联名IP</td>
|
||
<td class="p-3 text-gray-600">有古法黄金产品</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">菜百股份</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计100家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">加强IP联名设计</td>
|
||
<td class="p-3 text-gray-600">古法黄金菜百传世</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">特力A</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">门店合计4家</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">深中华A</td>
|
||
<td class="p-3 text-gray-600">黄金珠宝</td>
|
||
<td class="p-3 text-gray-600">无实体店</td>
|
||
<td class="p-3 text-gray-600">连锁品牌</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">紫金矿业</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量3972.53吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">山东黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量2058.46吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">中金黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量894.55吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">白银有色</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量812.31吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">赤峰黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量424.36吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">未核实</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">鹏欣资源</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量450.8吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">山金国际</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量404.93吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2025Q1</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">恒邦股份</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量150.38吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">未核实</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">湖南黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量141.75吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">未核实</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">*ST中润</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量116.95吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2023年</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">西部黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量110.48吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2025年5月</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">晓程科技</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量50吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">未核实</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">四川黄金</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量29吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2023年10月</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
<tr class="border-b hover:bg-gray-50">
|
||
<td class="p-3 font-medium text-gray-800">盛达资源</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">黄金资源量17吨</td>
|
||
<td class="p-3 text-gray-600">金矿</td>
|
||
<td class="p-3 text-gray-600">2024年底</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
<td class="p-3 text-gray-600">—</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 页脚 -->
|
||
<div class="text-center mt-12 text-gray-600">
|
||
<p class="text-sm">© 2024 黄金珠宝新消费行业洞察报告</p>
|
||
</div>
|
||
</div>
|
||
|
||
<script>
|
||
// 添加滚动动画效果
|
||
const observerOptions = {
|
||
threshold: 0.1,
|
||
rootMargin: '0px 0px -100px 0px'
|
||
};
|
||
|
||
const observer = new IntersectionObserver(function(entries) {
|
||
entries.forEach(entry => {
|
||
if (entry.isIntersecting) {
|
||
entry.target.style.opacity = '1';
|
||
entry.target.style.transform = 'translateY(0)';
|
||
}
|
||
});
|
||
}, observerOptions);
|
||
|
||
// 观察所有卡片元素
|
||
document.querySelectorAll('.card-shadow').forEach(el => {
|
||
el.style.opacity = '0';
|
||
el.style.transform = 'translateY(20px)';
|
||
el.style.transition = 'opacity 0.6s ease, transform 0.6s ease';
|
||
observer.observe(el);
|
||
});
|
||
|
||
// 表格行悬停效果
|
||
document.querySelectorAll('tbody tr').forEach(row => {
|
||
row.addEventListener('mouseenter', function() {
|
||
this.style.backgroundColor = '#f3f4f6';
|
||
});
|
||
row.addEventListener('mouseleave', function() {
|
||
this.style.backgroundColor = '';
|
||
});
|
||
});
|
||
</script>
|
||
</body>
|
||
</html> |