597 lines
38 KiB
HTML
597 lines
38 KiB
HTML
<!DOCTYPE html>
|
||
<html lang="zh-CN" data-theme="night">
|
||
<head>
|
||
<meta charset="UTF-8">
|
||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||
<title>深度投研报告：谷子经济</title>
|
||
<script src="https://cdn.tailwindcss.com"></script>
|
||
<link href="https://cdn.jsdelivr.net/npm/daisyui@4.11.1/dist/full.min.css" rel="stylesheet" type="text/css" />
|
||
<script defer src="https://cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.js"></script>
|
||
<script src="https://cdn.jsdelivr.net/npm/echarts@5.5.0/dist/echarts.min.js"></script>
|
||
<style>
|
||
@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;600;700&display=swap');
|
||
|
||
body {
|
||
font-family: 'Poppins', 'Microsoft YaHei', sans-serif;
|
||
background-color: #0c0a18;
|
||
background-image:
|
||
radial-gradient(ellipse at 20% 20%, rgba(100, 116, 225, 0.15) 0%, transparent 80%),
|
||
radial-gradient(ellipse at 80% 10%, rgba(147, 51, 234, 0.1) 0%, transparent 80%),
|
||
radial-gradient(ellipse at 90% 90%, rgba(21, 128, 61, 0.1) 0%, transparent 70%),
|
||
url('data:image/svg+xml;base64,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');
|
||
background-attachment: fixed;
|
||
}
|
||
|
||
.glass-card {
|
||
background: rgba(17, 24, 39, 0.4);
|
||
-webkit-backdrop-filter: blur(12px);
|
||
backdrop-filter: blur(12px);
|
||
border: 1px solid rgba(255, 255, 255, 0.08);
|
||
border-radius: 1.5rem; /* 极致圆角 */
|
||
box-shadow: 0 8px 32px 0 rgba(0, 0, 0, 0.2);
|
||
}
|
||
|
||
.bento-grid {
|
||
display: grid;
|
||
gap: 1.5rem;
|
||
grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
|
||
}
|
||
|
||
.glow-effect {
|
||
position: relative;
|
||
overflow: hidden;
|
||
}
|
||
|
||
.glow-effect::before {
|
||
content: '';
|
||
position: absolute;
|
||
top: 50%;
|
||
left: 50%;
|
||
width: 200%;
|
||
height: 200%;
|
||
background: radial-gradient(circle, rgba(168, 85, 247, 0.25) 0%, rgba(168, 85, 247, 0) 60%);
|
||
transform: translate(-50%, -50%);
|
||
animation: rotate 10s linear infinite;
|
||
z-index: 0;
|
||
}
|
||
|
||
@keyframes rotate {
|
||
from { transform: translate(-50%, -50%) rotate(0deg); }
|
||
to { transform: translate(-50%, -50%) rotate(360deg); }
|
||
}
|
||
|
||
.content-container {
|
||
position: relative;
|
||
z-index: 1;
|
||
}
|
||
|
||
.echarts-container {
|
||
width: 100%;
|
||
height: 450px;
|
||
}
|
||
|
||
.section-title {
|
||
font-size: 2.5rem;
|
||
font-weight: 700;
|
||
background: -webkit-linear-gradient(45deg, #c4b5fd, #86efac);
|
||
-webkit-background-clip: text;
|
||
-webkit-text-fill-color: transparent;
|
||
text-shadow: 0 0 15px rgba(196, 181, 253, 0.3);
|
||
}
|
||
|
||
h2 {
|
||
font-size: 1.75rem;
|
||
font-weight: 600;
|
||
color: #d1d5db;
|
||
padding-bottom: 0.5rem;
|
||
border-bottom: 1px solid rgba(255, 255, 255, 0.1);
|
||
margin-top: 2rem;
|
||
margin-bottom: 1rem;
|
||
}
|
||
|
||
h3 {
|
||
font-size: 1.25rem;
|
||
font-weight: 600;
|
||
color: #9ca3af;
|
||
margin-top: 1.5rem;
|
||
margin-bottom: 0.75rem;
|
||
}
|
||
|
||
.table thead th {
|
||
background-color: rgba(31, 41, 55, 0.5);
|
||
color: #a5b4fc;
|
||
}
|
||
|
||
.table tbody tr:hover {
|
||
background-color: rgba(55, 65, 81, 0.5);
|
||
}
|
||
</style>
|
||
</head>
|
||
<body class="text-gray-300">
|
||
|
||
<div class="container mx-auto px-4 py-8 md:py-16">
|
||
|
||
<header class="text-center mb-16 glow-effect">
|
||
<div class="content-container">
|
||
<h1 class="text-5xl md:text-7xl font-bold mb-4 bg-clip-text text-transparent bg-gradient-to-r from-purple-400 via-pink-500 to-red-500">
|
||
谷子经济
|
||
</h1>
|
||
<p class="text-2xl text-gray-400">深度投研报告</p>
|
||
<div class="mt-6 text-xs text-gray-500">
|
||
<p>北京价值前沿科技有限公司 AI投研agent：“价小前投研”</p>
|
||
<p>本报告为AI合成数据，投资需谨慎。</p>
|
||
</div>
|
||
</div>
|
||
</header>
|
||
|
||
<main class="space-y-16">
|
||
|
||
<!-- Section 1: 概念核心 -->
|
||
<section>
|
||
<h1 class="section-title mb-8">概念核心：情绪价值的实体化</h1>
|
||
<div class="bento-grid">
|
||
<div class="glass-card p-6 md:col-span-2">
|
||
<h2 class="text-xl font-bold text-violet-300 mb-4">什么是“谷子经济”？</h2>
|
||
<p class="text-gray-400">“谷子”由英文“goods”音译而来，是对漫画、动漫、游戏等IP为原型的二次元周边衍生品的统称。售卖衍生品的店叫“谷子店”，购买商品称为“吃谷”。“谷子经济”通过赋予商品“陪伴”和“精神消费”等情绪价值，吸引Z世代的广泛关注，正在成为由年轻人带动的新兴千亿级市场。</p>
|
||
</div>
|
||
<div class="glass-card p-6">
|
||
<h2 class="text-xl font-bold text-violet-300 mb-4">核心消费群体</h2>
|
||
<ul class="space-y-2 text-gray-400">
|
||
<li><span class="font-bold text-emerald-300">用户基数:</span> 2023年中国泛二次元用户已突破5亿人。</li>
|
||
<li><span class="font-bold text-emerald-300">年龄层:</span> Z世代(95后-10后)为绝对主力，核心消费群为12-22岁。</li>
|
||
<li><span class="font-bold text-emerald-300">性别与地域:</span> 女性居多，一线城市消费者居多。</li>
|
||
</ul>
|
||
</div>
|
||
<div class="glass-card p-6">
|
||
<h2 class="text-xl font-bold text-violet-300 mb-4">驱动力：社交货币</h2>
|
||
<p class="text-gray-400">“周边是一个人的周边，但谷子是一群人的谷子”。谷子是年轻世代的社交货币，购买、交换、展示等行为是重要的社交活动。线下场景能数倍放大情绪价值，给予消费者极大满足，这也是“二次元拯救老商场”现象的核心原因。</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Section 2: 市场规模与增长 -->
|
||
<section>
|
||
<h1 class="section-title mb-8">市场规模与增长预测</h1>
|
||
<div class="grid grid-cols-1 lg:grid-cols-5 gap-8 items-center">
|
||
<div class="lg:col-span-2 glass-card p-6 space-y-4">
|
||
<h2 class="text-xl font-bold text-violet-300">惊人的增长势头</h2>
|
||
<p class="text-gray-400">“谷子经济”正处于高速增长期，各数据源均指向一个快速扩张的千亿级市场。国产优质IP的崛起和Z世代消费力的释放是其核心驱动力。</p>
|
||
<div class="stats stats-vertical bg-transparent w-full">
|
||
<div class="stat">
|
||
<div class="stat-title text-gray-400">2024年市场规模</div>
|
||
<div class="stat-value text-3xl text-primary">1689亿元</div>
|
||
<div class="stat-desc text-secondary">同比增长超40%</div>
|
||
</div>
|
||
<div class="stat">
|
||
<div class="stat-title text-gray-400">2029年规模预测</div>
|
||
<div class="stat-value text-3xl text-primary">~3089亿元</div>
|
||
<div class="stat-desc">年均复合增速约13%</div>
|
||
</div>
|
||
<div class="stat">
|
||
<div class="stat-title text-gray-400">泛二次元用户</div>
|
||
<div class="stat-value text-3xl text-primary">>5亿人</div>
|
||
<div class="stat-desc">庞大的潜在消费力量</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div class="lg:col-span-3 glass-card p-6">
|
||
<div id="market-size-chart" class="echarts-container"></div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- Section 3: 深度洞察 -->
|
||
<section class="glass-card p-6 md:p-8">
|
||
<h1 class="section-title mb-8">深度洞察 (Insight)</h1>
|
||
|
||
<article class="prose prose-invert max-w-none prose-p:text-gray-400 prose-li:text-gray-400">
|
||
<h2>核心观点摘要</h2>
|
||
<p>“谷子经济”是Z世代主导下，由IP内容驱动的<strong>情绪价值消费</strong>的集中体现，正处于从蓝海市场向红海市场过渡的高速增长初期。其核心逻辑在于<strong>“低制造成本+高IP溢价”</strong>所带来的巨大价值空间，但产业链利润分配不均，未来竞争的关键将从渠道扩张转向<strong>IP运营深度</strong>与<strong>供应链效率</strong>的比拼。虽然市场充斥着投机泡沫，但国产IP的崛起和消费场景的创新为其提供了长期且坚实的增长路径。</p>
|
||
|
||
<h2>概念的核心逻辑与市场认知分析</h2>
|
||
<h3>核心驱动力：一场深刻的消费范式变革</h3>
|
||
<ol>
|
||
<li><strong>情感需求物化：</strong> 其本质是将虚拟世界中的情感通过实体商品进行承载，满足消费者的“陪伴需求”和“精神满足”，呈现出典型的“口红效应”。</li>
|
||
<li><strong>社交货币属性：</strong> 购买、交换、展示“谷子”已成为Z世代重要的社交行为，线下“谷子店”则提供了天然的垂直社交场域，数倍放大了消费过程中的情绪价值。</li>
|
||
<li><strong>高毛利商业模式：</strong> 一张卡牌制造成本仅<strong>3-5分钱</strong>，售价可达数元至数十元；徽章成本<strong>1.5-2元</strong>，售价几十元。这种“塑料黄金”的特质，为产业链各环节留下了巨大的利润空间。</li>
|
||
</ol>
|
||
|
||
<h3>市场热度与预期差</h3>
|
||
<p>当前市场情绪以“极度乐观但伴随投机疑虑”为主。存在三大预期差：</p>
|
||
<ul>
|
||
<li><strong>认知差：“谷子”≠“潮玩”</strong>。谷子更年轻化(12-22岁)，更依赖IP内容，单价更低、消费更高频，商业模式更偏向“快消品”。</li>
|
||
<li><strong>利润分配差：谁在真正赚钱？</strong> 利润集中在上游IP方（高额授权费+5%-10%销售分成）和部分下游头部渠道商。普通制造商和零售店面临IP获取难、库存风险高（产品生命周期不足2个月）的困境。</li>
|
||
<li><strong>风险认知差：高增长下的高风险被低估</strong>。IP生命周期依赖、库存积压、盗版侵权、同质化竞争导致闭店潮等风险，是当前市场乐观情绪下可能被忽略的关键点。</li>
|
||
</ul>
|
||
|
||
<h2>关键催化剂与未来发展路径</h2>
|
||
<h3>近期催化剂（未来3-6个月）</h3>
|
||
<ul>
|
||
<li><strong>重磅国产IP发布：</strong> 如《黑神话：悟空》等，其衍生品销售表现将是关键试金石。</li>
|
||
<li><strong>头部公司业绩验证：</strong> 相关上市公司Q3、Q4财报将验证行业景气度。</li>
|
||
<li><strong>线下场景标杆项目：</strong> 百联ZX创趣场二店等项目的运营数据，将验证“二次元商圈”模式的可复制性。</li>
|
||
</ul>
|
||
<h3>长期发展路径</h3>
|
||
<ol>
|
||
<li><strong>第一阶段（当前-2025年）：野蛮生长与渠道为王。</strong> 市场参与者激增，预计2025年将迎来一波行业洗牌（“出清潮”）。</li>
|
||
<li><strong>第二阶段（2026-2028年）：IP深耕与品牌崛起。</strong> 竞争回归内容本身，拥有强大IP矩阵和深度开发能力的公司将脱颖而出。“国谷”市场份额有望持续提升。</li>
|
||
<li><strong>第三阶段（2029年及以后）：生态成熟与海外扩张。</strong> 形成少数巨头主导的格局，商业模式向“IP+场景”的体验式消费升级，并向东南亚等海外市场输出。</li>
|
||
</ol>
|
||
|
||
<h2>产业链与核心公司深度剖析</h2>
|
||
<p>产业链分为上游IP授权、中游产品制造、下游渠道销售。核心玩家逻辑各异：</p>
|
||
<ul>
|
||
<li><strong>泡泡玛特 (IP运营领导者):</strong> 通过自有IP打造全产业链闭环，是行业标杆。</li>
|
||
<li><strong>苏大维格 (“卖铲人”/技术赋能者):</strong> 为市场占比40%的核心品类“吧唧”(徽章)提供核心材料技术，不承担IP风险，直接受益行业景气度。</li>
|
||
<li><strong>广博股份 (中游转型者):</strong> 从传统文具切入，优势在供应链，风险在IP获取和产品定义能力。</li>
|
||
<li><strong>百联股份/新世界 (场景赋能者):</strong> 作为“房东”打造二次元地标，分享行业流量红利，风险相对较低。</li>
|
||
</ul>
|
||
|
||
<h2>潜在风险与挑战</h2>
|
||
<ul>
|
||
<li><strong>IP依赖风险：</strong> 行业的根本性风险，产品销售与IP热度强绑定，IP生命周期短。</li>
|
||
<li><strong>商业化风险：</strong> 同质化竞争激烈，价格战和库存积压风险剧增，盗版侵权泛滥。</li>
|
||
<li><strong>政策与竞争风险：</strong> 针对未成年人的消费限制、对“盲盒”玩法的监管收紧是潜在风险。</li>
|
||
<li><strong>数据矛盾风险：</strong> 行业尚无统一权威的统计标准，市场规模数据存在差异，需审慎看待。</li>
|
||
</ul>
|
||
|
||
<h2>综合结论与投资启示</h2>
|
||
<p>“谷子经济”已进入“基本面驱动”与“主题炒作”并存阶段，未来1-2年是行业格局形成的关键期。最具投资价值的细分环节包括：</p>
|
||
<ol>
|
||
<li><strong>上游核心技术/材料供应商 (“卖水”逻辑):</strong> 最稳健，如苏大维格。</li>
|
||
<li><strong>拥有强大IP矩阵及运营能力的公司 (最具爆发力):</strong> 风险更高，但价值上限也最高，如泡泡玛特。</li>
|
||
<li><strong>线下场景的创新运营商 (“基础设施”):</strong> 逻辑独特，通过打造无法被线上替代的体验场景获利，如百联股份。</li>
|
||
</ol>
|
||
</article>
|
||
|
||
</section>
|
||
|
||
<!-- Section 4: 相关标的 -->
|
||
<section x-data="{ tab: 'core' }">
|
||
<h1 class="section-title mb-8">相关投资标的</h1>
|
||
|
||
<div class="tabs tabs-boxed mb-6 bg-gray-800">
|
||
<a class="tab tab-lg" :class="{ 'tab-active': tab === 'core' }" @click.prevent="tab = 'core'">核心标的梳理</a>
|
||
<a class="tab tab-lg" :class="{ 'tab-active': tab === 'chain' }" @click.prevent="tab = 'chain'">产业链全景</a>
|
||
<a class="tab tab-lg" :class="{ 'tab-active': tab === 'scene' }" @click.prevent="tab = 'scene'">线下场景赋能</a>
|
||
<a class="tab tab-lg" :class="{ 'tab-active': tab === 'movers' }" @click.prevent="tab = 'movers'">近期异动分析</a>
|
||
</div>
|
||
|
||
<div class="glass-card p-4 md:p-6 overflow-x-auto">
|
||
<!-- 核心标的 -->
|
||
<div x-show="tab === 'core'" x-transition>
|
||
<table class="table table-zebra w-full">
|
||
<thead>
|
||
<tr>
|
||
<th>股票名称</th>
|
||
<th>股票代码</th>
|
||
<th>核心逻辑</th>
|
||
<th>评级/标签</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td>中文在线</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300364" target="_blank" class="link link-hover link-primary">300364</a></td>
|
||
<td>拥有超550万网文IP、罗小黑动画IP及小黄人、海贼王等海外头部IP独家授权，IP储备丰富。</td>
|
||
<td><div class="badge badge-accent">推荐</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>上海电影</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=601595" target="_blank" class="link link-hover link-primary">601595</a></td>
|
||
<td>拥有60个经典动画和真人IP，上影元作为大IP开发主平台，推动商业授权与文创产品。</td>
|
||
<td><div class="badge badge-accent">推荐</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>泡泡玛特</td>
|
||
<td>-</td>
|
||
<td>潮玩龙头，覆盖IP潮玩全产业链，打造Molly、Skullpanda等爆款自有IP，渠道覆盖国内外。</td>
|
||
<td><div class="badge badge-accent">推荐</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>广博股份</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=002103" target="_blank" class="link link-hover link-primary">002103</a></td>
|
||
<td>已开发徽章、立牌、痛包等上千种二次元轻周边，拥有柯南、初音未来、三丽鸥等热门IP授权。</td>
|
||
<td><div class="badge badge-secondary">相关布局</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>奥飞娱乐</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=002292" target="_blank" class="link link-hover link-primary">002292</a></td>
|
||
<td>拥有铠甲勇士、喜羊羊与灰太狼等自有IP，已推出相关卡牌及年轻向产品。</td>
|
||
<td><div class="badge badge-info">建议关注</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>姚记科技</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=002605" target="_blank" class="link link-hover link-primary">002605</a></td>
|
||
<td>入股国内头部卡牌交易平台卡淘和发行商DAKA文化，已布局体育卡、宝可梦卡牌等。</td>
|
||
<td><div class="badge badge-info">建议关注</div></td>
|
||
</tr>
|
||
<tr>
|
||
<td>华立科技</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=301011" target="_blank" class="link link-hover link-primary">301011</a></td>
|
||
<td>涉足动漫IP衍生产品和集换式卡牌领域，销售宝可梦IP相关手办、玩具，并提供卡牌加工服务。</td>
|
||
<td><div class="badge badge-info">建议关注</div></td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<!-- 产业链全景 -->
|
||
<div x-show="tab === 'chain'" x-transition style="display: none;">
|
||
<table class="table table-zebra w-full">
|
||
<thead>
|
||
<tr>
|
||
<th>环节</th>
|
||
<th>股票名称</th>
|
||
<th>股票代码</th>
|
||
<th>业务关联</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr><td colspan="4" class="font-bold bg-gray-700 text-center">上游 - IP授权与运营</td></tr>
|
||
<tr>
|
||
<td rowspan="4">IP方</td>
|
||
<td>实丰文化</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=002862" target="_blank" class="link link-hover link-primary">002862</a></td>
|
||
<td>玩具制造龙头，拥有宝可梦等IP授权。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>星辉娱乐</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300043" target="_blank" class="link link-hover link-primary">300043</a></td>
|
||
<td>开发三国群英传、盗墓笔记等放置及卡牌类手游。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>德艺文创</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300640" target="_blank" class="link link-hover link-primary">300640</a></td>
|
||
<td>打造《如梦青衣》国潮IP及数字衍生品。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>华策影视</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300133" target="_blank" class="link link-hover link-primary">300133</a></td>
|
||
<td>成立动漫事业群，持续引进海外S级IP，探索动画电影、卡牌等衍生业态。</td>
|
||
</tr>
|
||
<tr><td colspan="4" class="font-bold bg-gray-700 text-center">中游 - 生产制造与设计</td></tr>
|
||
<tr>
|
||
<td rowspan="4">生产制造</td>
|
||
<td>京华激光</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=603607" target="_blank" class="link link-hover link-primary">603607</a></td>
|
||
<td>为卡游等提供材料，涉及奥特曼、名侦探柯南等IP产品。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>创源股份</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300703" target="_blank" class="link link-hover link-primary">300703</a></td>
|
||
<td>主营时尚文具、手工益智等产品，具备生产能力。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>元隆雅图</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=002878" target="_blank" class="link link-hover link-primary">002878</a></td>
|
||
<td>冰墩墩生产商，具备强IP衍生品生产经验。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>金运激光</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=300220" target="_blank" class="link link-hover link-primary">300220</a></td>
|
||
<td>子公司主要生产盲盒产品。</td>
|
||
</tr>
|
||
<tr><td colspan="4" class="font-bold bg-gray-700 text-center">下游 - 渠道与代运营</td></tr>
|
||
<tr>
|
||
<td rowspan="2">渠道/代运营</td>
|
||
<td>青木科技</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=301110" target="_blank" class="link link-hover link-primary">301110</a></td>
|
||
<td>为泡泡玛特及Jellycat提供代运营业务。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>横店影视</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=603103" target="_blank" class="link link-hover link-primary">603103</a></td>
|
||
<td>引进知名IP衍生品，并通过院线渠道开发自有卡牌。</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<!-- 线下场景赋能 -->
|
||
<div x-show="tab === 'scene'" x-transition style="display: none;">
|
||
<table class="table table-zebra w-full">
|
||
<thead>
|
||
<tr>
|
||
<th>股票名称</th>
|
||
<th>股票代码</th>
|
||
<th>核心逻辑</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td>百联股份</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=600827" target="_blank" class="link link-hover link-primary">600827</a></td>
|
||
<td>旗下“百联ZX创趣场”是全国首个二次元主题商业体，吸引大量动漫品牌入驻，成为引流标杆。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>新世界</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=600628" target="_blank" class="link link-hover link-primary">600628</a></td>
|
||
<td>上海新世界城4楼打造FUN肆街区，集中了潮玩星球、谷乐屋、卡普空等十多家二次元品牌。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>华联股份</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=000882" target="_blank" class="link link-hover link-primary">000882</a></td>
|
||
<td>南京路华联商厦变身二次元主题商业体“百联ZX创趣场”。(注: 与百联股份为同一项目)</td>
|
||
</tr>
|
||
<tr>
|
||
<td>大悦城</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=000031" target="_blank" class="link link-hover link-primary">000031</a></td>
|
||
<td>全国大悦城均有谷子店改造，如静安大悦城聚集了animate cafe、潮玩星球等20余家店铺。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>王府井</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=600859" target="_blank" class="link link-hover link-primary">600859</a></td>
|
||
<td>王府井喜悦购物中心B2层聚集了甘乐屋、潮玩星球、布谷社等谷子店品牌。</td>
|
||
</tr>
|
||
<tr>
|
||
<td>云南城投</td>
|
||
<td><a href="https://valuefrontier.cn/company?scode=600239" target="_blank" class="link link-hover link-primary">600239</a></td>
|
||
<td>成都天府红购物中心引进40余个二次元品牌，打造二次元爱好者天堂。</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<!-- 近期异动分析 -->
|
||
<div x-show="tab === 'movers'" x-transition style="display: none;">
|
||
<table class="table table-zebra w-full">
|
||
<thead>
|
||
<tr>
|
||
<th class="w-1/6">股票名称</th>
|
||
<th class="w-1/6">异动日期及涨幅</th>
|
||
<th class="w-2/3">核心结论与驱动逻辑</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td>
|
||
<div class="font-bold">锦泓集团</div>
|
||
<div><a href="https://valuefrontier.cn/company?scode=603518" target="_blank" class="link link-hover link-primary">603518</a></div>
|
||
</td>
|
||
<td>2025-08-07 <span class="text-error font-bold">+10.05%</span></td>
|
||
<td>
|
||
<div class="prose prose-sm prose-invert max-w-none">
|
||
<p><strong>核心结论:</strong> Teenie Weenie×B站限定谷子上线首日销售破300万元，市场首次确认公司IP衍生品业务放量，资金将其定义为“谷子经济”核心标的而封板。</p>
|
||
<p><strong>驱动概念:</strong> IP衍生品 + 谷子经济 + 抖音/B站渠道</p>
|
||
<ul>
|
||
<li><strong>业绩验证:</strong> 公司IP衍生品业务高毛利(72%)、高增长(Q1同比+62%)，谷子产品销售超预期验证了其变现能力。</li>
|
||
<li><strong>渠道放量:</strong> 抖音、B站双渠道流量加持，线下快闪店坪效提升2.3倍。</li>
|
||
</ul>
|
||
</div>
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<td>
|
||
<div class="font-bold">哈尔斯</div>
|
||
<div><a href="https://valuefrontier.cn/company?scode=002615" target="_blank" class="link link-hover link-primary">002615</a></div>
|
||
</td>
|
||
<td>2025-06-12 <span class="text-error font-bold">+10.04%</span></td>
|
||
<td>
|
||
<div class="prose prose-sm prose-invert max-w-none">
|
||
<p><strong>核心结论:</strong> 受益于与泡泡玛特合作、IP经济及谷子经济概念驱动，叠加公司基本面改善预期（H1净利预增155%-227%）。</p>
|
||
<p><strong>驱动概念:</strong> 泡泡玛特合作 + IP经济 + 谷子经济</p>
|
||
<ul>
|
||
<li><strong>概念联动:</strong> 泡泡玛特股价暴涨，市场关注其概念股。哈尔斯子公司SIGG与其推出联名水杯。</li>
|
||
<li><strong>业务契合:</strong> 公司具备IP衍生品制造能力，代工业务包含多个知名IP客户。</li>
|
||
</ul>
|
||
</div>
|
||
</td>
|
||
</tr>
|
||
<tr>
|
||
<td>
|
||
<div class="font-bold">七匹狼</div>
|
||
<div><a href="https://valuefrontier.cn/company?scode=002029" target="_blank" class="link link-hover link-primary">002029</a></div>
|
||
</td>
|
||
<td>2025-08-06 <span class="text-error font-bold">+9.99%</span></td>
|
||
<td>
|
||
<div class="prose prose-sm prose-invert max-w-none">
|
||
<p><strong>核心结论:</strong> 泉州国资溢价5亿元入股，叠加即时零售、IP联名、回购等多重催化共振。</p>
|
||
<p><strong>驱动概念:</strong> 国资增资 + 即时零售 + 谷子经济IP联名</p>
|
||
<ul>
|
||
<li><strong>IP联名:</strong> 预告与《时光代理人》《天官赐福》国漫IP联名，切入谷子经济。</li>
|
||
<li><strong>多重催化:</strong> 国资入股、即时零售渠道上线、供应链协同、回购高股息形成共振。</li>
|
||
</ul>
|
||
</div>
|
||
</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
</main>
|
||
</div>
|
||
|
||
<script>
|
||
document.addEventListener('DOMContentLoaded', function () {
|
||
var chartDom = document.getElementById('market-size-chart');
|
||
var myChart = echarts.init(chartDom, 'dark');
|
||
var option;
|
||
|
||
option = {
|
||
backgroundColor: 'transparent',
|
||
tooltip: {
|
||
trigger: 'axis',
|
||
axisPointer: {
|
||
type: 'cross',
|
||
label: {
|
||
backgroundColor: '#6a7985'
|
||
}
|
||
}
|
||
},
|
||
legend: {
|
||
data: ['市场规模 (亿元)'],
|
||
textStyle: {
|
||
color: '#ccc'
|
||
}
|
||
},
|
||
grid: {
|
||
left: '3%',
|
||
right: '4%',
|
||
bottom: '3%',
|
||
containLabel: true
|
||
},
|
||
xAxis: [
|
||
{
|
||
type: 'category',
|
||
boundaryGap: false,
|
||
data: ['2023', '2024', '2025 (预)', '2026 (预)', '2029 (预)'],
|
||
axisLine: {
|
||
lineStyle: {
|
||
color: '#888'
|
||
}
|
||
}
|
||
}
|
||
],
|
||
yAxis: [
|
||
{
|
||
type: 'value',
|
||
name: '亿元 (RMB)',
|
||
axisLine: {
|
||
lineStyle: {
|
||
color: '#888'
|
||
}
|
||
},
|
||
splitLine: {
|
||
lineStyle: {
|
||
color: 'rgba(255,255,255,0.1)'
|
||
}
|
||
}
|
||
}
|
||
],
|
||
series: [
|
||
{
|
||
name: '市场规模 (亿元)',
|
||
type: 'line',
|
||
stack: '总量',
|
||
smooth: true,
|
||
lineStyle: {
|
||
width: 2,
|
||
color: '#a78bfa'
|
||
},
|
||
showSymbol: false,
|
||
areaStyle: {
|
||
opacity: 0.8,
|
||
color: new echarts.graphic.LinearGradient(0, 0, 0, 1, [
|
||
{
|
||
offset: 0,
|
||
color: 'rgba(167, 139, 250, 0.5)'
|
||
},
|
||
{
|
||
offset: 1,
|
||
color: 'rgba(167, 139, 250, 0)'
|
||
}
|
||
])
|
||
},
|
||
emphasis: {
|
||
focus: 'series'
|
||
},
|
||
data: [1024, 1689, 2000, 2450, 3089]
|
||
}
|
||
]
|
||
};
|
||
|
||
myChart.setOption(option);
|
||
window.addEventListener('resize', myChart.resize);
|
||
});
|
||
</script>
|
||
</body>
|
||
</html> |